Mobile marketing is the most important part of every online business. As per the latest updation from the google now mobile friendly website have more wattage in the mobile search platform. Techno Infonet have an extended knowledge of mobile marketing to give your business high ROI and CTR for your business. For more information about this visit our website Technoinfonet.com or call us on +91 79 40307527

1. Importance of Mobile Marketing

2. Facts About Mobile Marketing
74% of smartphone shoppers make a purchase as a result of using their
smartphones to help with shopping, and 88% of those who look for local
information on their smartphones take action within a day.These are some of the
key findings from “The Mobile Movement: Understanding Smartphone Users,” a
study from Google and conducted by Ipsos OTX, an independent market research
firm, among 5,013 US adult smartphone Internet users at the end of 2010.

3. Here Are Benefits
General Smartphone Usage: Smartphones have become an
integral part of users’ daily lives. Consumers use
smartphones as an extension of their desktop computers and
use it as they multi-task and consume other media.

81% browse the Internet, 77% search, 68% use an app, and
48% watch videos on their smartphone

72% use their smartphones while consuming other media,
with a third while watching TV

93% of smartphone owners use their smartphones while at
home

4. Here Are Benefits
Action-Oriented Searchers: Mobile search is heavily used to
find a wide variety of information and to navigate the mobile
Internet.

Search engine websites are the most visited websites with
77% of smartphone users citing this, followed by social
networking, retail and video sharing websites

Nine out of ten smartphone searches results in an action
(purchasing, visiting a business, etc.)

24% recommended a brand or product to others as a result of
a smartphone search

5. Here Are Benefits
Local Information Seekers: Looking for local information is
done by virtually all smartphone users and consumers are
ready to act on the information they find.

95% of smartphone users have looked for local information

88% of these users take action within a day, indicating these
are immediate information needs

77% have contacted a business, with 61% calling and 59%
visiting the local business

6. Here Are Benefits
Purchase-driven Shoppers: Smartphones have become an
indispensable shopping tool and are used across channels
and throughout the research and decision-making process.

79% of smartphone consumers use their phones to help with
shopping, from comparing prices, finding more product info to
locating a retailer

74% of smartphone shoppers make a purchase, whether
online, in-store, or on their phones

70% use their smartphones while in the store, reflecting
varied purchase paths that often begin online or on their
phones and brings consumers to the store

7. Here Are Benefits
Reaching Mobile Consumers: Cross-media exposure
influences smartphone user behavior and a majority notice
mobile ads which leads to taking action on it.

71% search on their phones because of an ad exposure,
whether from traditional media (68%) to online ads (18%) to
mobile ads (27%)

82% notice mobile ads, especially mobile display ads and a
third notice mobile search ads

Half of those who see a mobile ad take action, with 35%
visiting a website and 49% making a purchase

8. Here Are Benefits

Implications for your business
The findings of the study have
strong implications for
businesses and mobile
advertisers. Make sure you can
be found via mobile search as
consumers regularly use their
phones to find and act on
information. Incorporate
location based products and
services and make it easy for
mobile customers to reach you
because local information
seeking is common among
smartphone users.

9. Contact US
FF-107, Abhishree Adroit,
Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,
Ahmedabad - 380015
Gujarat, India.
Phone: +91 79 40307527
sales@technoinfonet.com http://www.technoinfonet.com

10. Contact US
FF-107, Abhishree Adroit,
Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,
Ahmedabad - 380015
Gujarat, India.
Phone: +91 79 40307527
sales@technoinfonet.com http://www.technoinfonet.com