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1. How Content Marketing
Can Be Useful

2. Why Content Marketing Works
Before I show you the data, let me explain the
fundamental reason why content marketing works
better for businesses: It works for prospective
customers.
The best promotional content for your business is content that
provides concise and complete answers to your prospective
customers’ most common questions. Every day your target
customers ask questions in social networks and search engines,
which lead them to your content where they find the answers they
need.

3. 5 Data Points for Content
Marketing
Paying for website traffic is expensive. According to VentureBeat,
the average cost for many industries to purchasing a single
website visitor is between $1.00 and $3.50.
Paid online advertising is not only less
efficient, it’s expensive too. If you’re a
locksmith with a citywide service area,
paying $3.50 per website visitor is crazy.
For the highly performing small business,
100 website visitors purchased for $350
turns into 20 sales leads, which turns into
five booked appointments.

4. 5 Data Points for Content
Marketing
Generate more leads. According to HubSpot, small businesses
that use content marketing generate 55 percent more website
leads at a cost that is 62 percent less than leads acquired through
paid advertisements.
Using paid cost-per-click advertisements to
get 20 sales leads from your website cost
you $350. Based on point 2 you could have
instead gotten 33 sales leads for a cost of
$133 had you been doing content
marketing.

5. 5 Data Points for Content
Marketing
Much less expensive. A press release by Eden Platform, a
business I used to own, shows adding one new piece of content to
a small business website each week for one year produces search
engine traffic equal to that from a $90,000 paid advertising
campaign.
Unlike paid advertisements that are only displayed in the
search engines while your credit card is being actively
billed, new content on your website lives on and can
continue to attract thousands of prospective customers
every year.

6. 5 Data Points for Content
Marketing
The more content, the better. According to HubSpot,
businesses with websites with 401 to 1000 pages get 600 percent
more leads than those with 51 to 100 pages.
The search engines care about the scale and freshness of
your content. Larger and more recently updated websites
achieve higher authority and the search engines deliver
more visitors to these websites.

7. 5 Data Points for Content
Marketing
Content marketing is growing. This eMarketer article shows
that content marketing is growing. Three out of four small
businesses plan to increase their content marketing efforts in
2013.
But there is good news too. Based on point
5, chances are, one of your four most
annoying competitors isn’t going to be
doing content marketing this year. Who’s
going to get their sales leads as they slip
behind? Launch your content marketing
strategy soon and their sales leads could
be your new sales leads in 2015.

8. Contact US
FF-107, Abhishree Adroit,
Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,
Ahmedabad - 380015
Gujarat, India.
FF-107, Abhishree Adroit,
Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,
Ahmedabad - 380015
Gujarat, India.
+91 79 40307527 http://www.technoinfonet.com