Weitere ähnliche Inhalte Ähnlich wie Top Digital Strategy for Branding (20) Kürzlich hochgeladen (20) Top Digital Strategy for Branding 9. Trading Post On Demand
Libraries eStores
Retail Extinct eBay
Borders Kindle
Blockbuster App Store
10. On Demand News Media
eStores Big Brands
eBay Evolve Primary
Kindle Industry
App Store & FMCG
11. Head to Head? eg.
Dollar Shave Club
v
Gillette
The David and Goliath Fail?
18. Mobile as a Channel
The Next 50%
Advertising POS & Persuasive Technology
people increasingly assign emotional values / relationships with devices.
22. Big Data and 'Direct Sales'
Conversions
Elucent ATL / Display to PPC,
FX $1M to $2-3M
28. Personalisation
Websites for You
Your Device
Your Channel
Hello <$Name>
30. Growth Hacking
& Lean Canvas
Accelerated Digital Strategy from 6 UXs
One Page Business Plan, POD, Rapid Prototyping
32. 4 PILLARS OF
ONLINE SUCCESS.
AND MINE
1. ATTRACT
PRODUCT > SERVICE > BRAND > AWARENESS
MARKETING SEARCH DIRECT SOCIAL
2. ENGAGE
DIGITAL ECOSYSTEM > PLATFORMS > OWNED CHANNELS
EDM
CRM
CMS
PROFILING > COMMUNICATIONS > LIKES > CONSIDERATION
Gender Location Age History Etc...
EMOTIONAL > COST > CONVENIENCE > MIXED
MULTIVARIATE TESTING
3. CONVERT
GOALS > CONVERSION > SALES > LOYALTY > MEMBERS > ADVOCACY
4. AMPLIFY
MEASURE INSIGHTS REFINE GROWTH
33. The Future of Brand
BIG DATA + UXs
meets
EMOTIVE CREATIVE
Convergence