The document provides information about using keywords and Google AdWords to attract medical students to volunteer with an organization called Operation Smile. It discusses what keywords are and how to choose the right keywords to target potential volunteers. It also outlines how to create an AdWords campaign, including selecting a target audience, creating ads, monitoring costs and metrics like clicks and time on the website. The goal is to use keywords and AdWords to promote the organization's website called Smile Savers and recruit more medical student volunteers.

2. How to use use Google add words & Key words to create our website ? QUESTIO N :

8. HOW TO CHOSE THE RIGHT KEY WORDS ?

10. GOOGLE INSIGHTS

23. SMILE SAVER ADWORDS