2. 2 More visibility for Jumia customers
Introduction on Sponsored Products (1/2)
Top placement on search and catalogue pages Big banner with suggestions on all product pages
3. 2 More visibility for Jumia customers
Introduction on Sponsored Products (2/2)
Increase your traffic and visibility by getting top placements for your SKUs on Jumia shop
Why select this channel ?
•
•
•
Only have your placements appear when it is relevant
Have ads that look like native products
Only pay when a customer clicks on your product
Stand out
in the
crowd !
2M
Ghanaians
visiting
Jumia every
month
How to do this?
• Go to the sub-tab “Sponsored Products” under the tab “Promotions” of
Center
Click on “Boost your visibility”
Select one of the three plans
your Seller
•
•
• You receive the credit equivalent to the value of the plan selected on your Sponsored
Products platform
No need for you to prepay for that credit – it will be charged on your account
statement
The credit on your Sponsored Products platform decreases each time a customer
clicks
You get access to a reporting to be able to monitor your ROI very closely
You can manage your campaigns – stop pushing a product or start pushing a new one
•
•
•
•
Pricing
4. 2 More visibility for Jumia customers
How to access the
Process
Sponsored Products platform
1.
2.
3.
Log on your Seller Center
Go on Promotions
Select Sponsored Products
4. Select “boost your visibility”
the page (in orange)
at the bottom of
5. Use the same link each time you want
access the Sponsored Products platform
monitor your campaigns
to
to
5. 2 More visibility for Jumia customers
How to launch your first campaign
(d)(c)
6.
You can stop the campaign for certain SKUs
– (a) Check if the SKU is included (green) or
excluded (red). You can change this by (b)
selecting the SKUs for which a change has to
be done and (c) select what change needs to
be done for that SKU
(b)
(a)
Tips: click on the green / red buttons to update
the status SKU per SKU, tick the upper case to
select all your SKUs
Tip: you can filter (d) on your different SKUs
6. 2 More visibility for Jumia customers
= cost of the
campaign ÷ sales
generated with the
campaign
How to monitor your campaign
7. You can monitor your campaign by (a) (c)
(b)selecting the elements you want to
You can download (b) a CSV to
detailed view
monitor.
have a
(a)
8. You can also deactivate the whole campaign
(c) – if you want to stop pushing sponsored
products for specific dates, and then you can
resume it later
You can deactivate certain SKUs following
process described on point 7.
You can monitor your credit left by going on
the billing section on the top right corner of
the page
9.
10.
If you create a new
product on Jumia, it can
take up to 24 hours for
you to have the ability
to bid on it
8. Sponsored Products
Q&A
A. What are Boost your business solutions?
The Boost your business solutions are services that have been designed by Jumia to help you, the seller,
grow your visibility and sales. Examples of these solutions are:
i.
ii.
iii.
iv.
Sponsored Products.
Shop in shop.
Vouchers on onsite placements.
Banners and communication on Jumia.
B. What are Sponsored Products?
Sponsored Products are a solution you can access on your Seller Center account that allows you to increase
your traffic and visibility by getting top placements for your SKUs on Jumia shop.
C. Why are Sponsored Products important?
Sponsored Products:
•
•
•
Bring visibility to your Products pages.
Allow you to define precisely which Products you want to Boost.
Are efficient ads – from conversion perspective, the customers tend to click on them more because they
don’t look like ads but instead look like native Products.
Are efficient ads – from cost perspective for you as you only pay when the customer clicks.•
D. Who can access the Sponsored Products feature?
Please contact us if you want to be trained on this solution and we will give you access to the Sponsored
Products platform.
INTRODUCTION
9. Sponsored Products
Q&A
E. How can I subscribe to Sponsored Products?
Log on to seller center, go on promotions and select Sponsored Products, click on Boost your visibility and select
a plan.
F. What is the cost of this service?
You will be charged an amount each time someone clicks on your product Sponsored. This pricing model is
considered performance based – if no one clicks, you still get visibility but you don’t pay anything.
Three different plans will be offered to you when you first connect and they are:
•
•
•
Basic – 8,500 NGN (425 clicks).
Advanced – 17,000 NGN (945 clicks).
Pro – 32,000 NGN (2125 clicks).
You will receive a credit of 8,500 NGN of free credit for your first purchase.
G. What distinguishes the plans apart from the clicks?
The highest amount of the plan you purchase, the lowest you will pay per click. This is why we advise you to start
buying the most expensive plan once you are convinced with the solution (you can test the first time with the
cheaper one).
H. Is the bonus added the next day or on the same day I purchase a plan?
The bonus of 8,500 NGN is added the same day the plan is purchased .
I. Is there any other plan other than the three plans?
We don’t have any other plan for now. If you do need a different plan from these three; please let us know.
INTRODUCTION
10. Sponsored Products
Q&A
J. Where do Sponsored Products placements appear?
Sponsored Products appear in several placements across the site: search results, category pages and bottom of
all product pages.
These placements may change from time to time as we are constantly trying to optimize the tool.
K. How can I pay for a plan?
When you select any of the three plans, your statement of account on seller center will be credited with the
equivalent sum – it will be deducted from your next payout.
L. How can I monitor how much credit I have left?
You can monitor how much credit is left by clicking billing on the top right corner of the page.
M. Can I top up when my current plan is still running? i.e. can I buy more credit while an existing one is
running?
Yes you can – click billing on the top right corner of the page to do it
N. Can I edit my ads?
The creative for your ad is generated automatically and looks like your regular product.
SETUP
INTRODUCTION
11. Sponsored Products
Q&A
O. What should I do before starting a campaign?
Before you start paying to send people to your product pages, we suggest you make sure to maximize the
conversion rate of SKUs you plan to promote by checking that:
i.
ii.
iii.
The pages look great (high quality images, great product descriptions).
The offer is good (your price is competitive, you have good reviews/grades).
You have enough stock to make more sales than usual.
P. How to start a campaign?
Select the SKUs you want to promote. Green means product is boosted, red means the product is not.
Q. How should I set the campaign duration?
Generally, we recommend creating campaigns with no end date so that you can run a campaign indefinitely
(by choosing “ when I stop it” as the end campaign options). You may pause or stop a campaign at any time.
The minimum duration for a campaign is one day. You can even set a campaign for the future.
R. Can I deactivate my campaign?
You can turn off your whole campaign by clicking edit on the left hand side of the page.
SETUP
12. Sponsored Products
Q&A
S. How should I manage my campaigns?
We suggest you give all of your Products an equal opportunity to perform, meaning that you promote all of
them for 3-4 weeks so you can collect data on how they perform. Usually 2,000 clicks for a product will give
you relevant data on how it will perform on the long term (CTR,CR and ACoS). Then you can let the data guide
you through the process and help you decide which Products to promote. This is the data you will have access
to:
(i)
(ii)
(iii)
(iv)
How many visitors see them.
How many visitors click your Products.
What is their CTR (click rate).
How many of them eventually buy the product (what is their conversion rate).
You can track each product’s performance and compare it to your other Products performance :
(a)
(b)
(c)
Is it doing worse than it did 2 months ago? What does that mean?
Is the competition becoming stronger or weaker?
Should I change the price?
Based on the results of your campaign you should take these actions:
(i) Exclude the SKUs that don’t deliver. Later on we will elaborate how you measure how well it works.
(ii) Structure your campaign – split your campaigns by categories, make sure similar Products are in the same
campaign and set bids for each campaign according to your ACoS etc.
T. What is ACoS?
ACoS stands for Average Cost of Sale. It represents how much money you spent for every naira you earned
PERFOMANCE
SETUP
13. Sponsored Products
Q&A
U. What should I do if I get a bad ACoS?
If your campaign is getting a high ACoS, it means the product doesn’t get enough purchases – it can be a
matter of price, reviews, features, branding etc.. In this case, we suggest to check the competing Products in
the category and see if your Products are competitive (price, features, reviews etc.). If there is nothing you
can do to change any of these factors, we suggest you exclude these Products from your campaign or
exclude keywords and URL’s that display these Products ads.
You will usually get better results when promoting Products that have lower competition or when your product
has sustainable advantages on the competitors (great ranking, reviews, special features or great value for
money).
V. What are impressions?
An impression is when a customer views a Sponsored product. Each time a different customer views a
product, it is counted as an impression whether the product is clicked on or not.
If your campaign is getting low impressions, there are usually 2 main possible reasons:
(1) The competition in your product category is very high
(2) The product is not that popular and there are not many shoppers searching for it.
What you should do to improve your performance:
(i) Make sure that your Products descriptions are relevant to the categories that you are targeting and the
titles are compatible.
(ii) Try to promote as many Products as possible in the category. By doing that, you can increase the
probability that one of your Products will be chosen to appear in the promoted Products places.
PERFOMANCE
14. Sponsored Products
Q&A
W. What is CTR?
CTR or Click Through Rate is the ratio of customers who click on a Sponsored product to the total number of
user who viewed the product.
X. What is CR?
CR or Conversion Rate is the number of customers who have purchased your Sponsored product divided by
the total number of clicks on that product.
What you should do to improve your CR
(i) Make sure the product pages looks great (great images and product description).
(ii) Make sure the price of the product is competitive.
Y. When should I exclude keywords and URLs?
Here are 2 examples for how and why to use negative keywords:
(i) Lets say that you are selling large screen televisions. You don’t want shoppers who are looking for a small
screen TV to see and click your ads. You can do it by choosing negative keywords such as 39”, 30”, etc.
(ii) Lets say that you are selling iPhone covers – if you see that your ads appear when people are searching
for iPhones, you could exclude the keyword “iPhone” and use only “iPhone covers”.
Z. If two of my competitors Boost similar Products, which one will appear?
At the initial stage equal amount of views will be given to the Sponsored Products of vendors using the service
on the site. For example, if there are 10 vendors in that category and 1000 customers view the page, each
vendor will get 100 views. Subsequently, the conversion rate will determine how often a product will be
displayed.
PERFOMANCE
