5. Market Opportunity
Market Definition: Asian social network
Total Market Size: $75 bn
Customers:
BUSINESSES: We are initially targeting private businesses. Of the
25 mm USA businesses, 85% are not participating in Asian growth
markets. Digital advertising and digital subscriptions for USA
businesses amount to $121 billion.
ASIAN CONSUMERS: We target Asian users interested in
increasing their social connections. 4.427 billion people live in Asia,
and $50 billion is spent on digital advertising to them and $5 billion
is spent in digital subscriptions by them. Asia holds 44% of the
world’s internet users leading to mass utilization of social networks.
Asiansbook
Investor Pitch Deck
6. The Problem
Growth markets in Asia are hard to find and difficult to execute on. Asian
platforms are not well known in the West and have red tape for the average user
or business looking to tap the growth markets. Currently, businesses search for
growth markets and are directed to various generic Asian websites requiring
them to make the first contact. Because of these barriers-to-entry, most
businesses are do not participate in the growth markets in Asia. Today, 9 out of
10 businesses fail and over 50% of small business failures are due to lack of
markets. A significant contributor to this is due to lack of access to networks of
demand.
Facebook and VK. Most competitors focus exclusively on a digital profile and
provide a less-appealing user experience. Competitors ignore the Asian
consumption because it's a difficult market to penetrate: Asian consumers are
scattered. We believe that the lack of competition for Asian consumption makes
it the perfect opportunity.
Current Solutions
Asiansbook
Investor Pitch Deck
7. Product / Service
We offer an Asian social network that improves
connectivity between Western businesses and Asian
consumers. Our service is free to use. Each of the
25 mm businesses in our database has a profile
page with a unique, searchable URL. Companies list
their businesses via an easy-to-use marketplace
and receive offers via our simple listing match
system.
Asiansbook
Investor Pitch Deck
8. Revenue Model
Asiansbook is free to use. We monetize via digital
advertising. Private businesses and professionals represent
a $75 billion revenue opportunity for Asiansbook. We also
collect valuable user data that can be monetized in additional
ways. Future expansion can include international markets
(Eastern businesses), and other opportunities.
Asiansbook
Investor Pitch Deck
9. Marketing & Growth Strategy
We enter the market by providing private companies a
better Asian markets presence for free. We provide
users with a better resource to find and purchase
Western goods. We seed demand by creating and
curating great business listings, by enabling user-
generated product listings, by encouraging businesses
to promote their page, and via SEO/SEM and social
media marketing.
Asiansbook
Investor Pitch Deck
10. Team Continued
Asiansbook
Investor Pitch Deck
Founder: Michael Herlache MBA
VP, M&A
● Originated over $5bn in M&A opportunities in the healthcare, recycling, internet, fire protection,
manufacturing, real estate, telecommunications industries
● Won engagements totaling over $475M in M&A
● Responsible for the entire M&A origination process including the initial email outreach, then a follow
up call, then an in person meeting, then aiding the company in signing the engagement letter
Associate, M&A
● Managed team of 7 analysts while leading operational and technological infrastructure development
initiatives
● Responsible for ensuring that analysts properly build financial statement models and valuations
along with the corresponding pitchbooks, management presentations, and CIMs
● Selected Transaction and Project Experience:
○ Coverage Banking Initiative – Ongoing
● Developed coverage banking initiative to focused on middle market companies with total enterprise
values ranging from $5M to $1bn
11. Team Continued
Asiansbook
Investor Pitch Deck
Lead Developer/CIO: George Wang
Built website to support two million hits/second. Cybiko needed to host online games. Architected website and infrastructure. Moved server
hosting to new facility. Reduced costs 62%. Boosted capacity from 250 hits/second.
IT Business Value added. With 17+ years in a CIO/ Director position directing a global organization with successful experience leading the
technology group to support manufacturing and distribution, business turn around (the supplier of the mass retail stores) and experiences to
lead it group in a private company from 500M to 1B+ and went public through organic growth, transformation and acquisition activity, and
through working with customers, building strong relationships with senior management and key stakeholders to drive innovation and
differentiated IT strategy and improving the business value of IT.
Turned $50M loss into $150M profit. North Pole was in the red. Consolidated EU, Asia and US data centers in China. Established MPLS
network, reducing data costs 80%. Implemented Six‐Sigma and ISO 9001 projects. Led business process reengineering steps, increasing
productivity140% and reducing outsourcing costs 70%.
Spearheaded $150M growth for global tech startup. Recruited to lead IT and manufacturing for Cybiko. Collaborated with Russians to
develop game device interface design. Established cost‐effective manufacturing facility in China. Created full functional Web infrastructure.
Set up Internet marketing and US distribution channels.
Standardized global SAP system setting stage for IPO. Colfax needed to satisfy worldwide accounting and security issues for pending IPO.
Consolidated subsidiary SAP licenses. Implemented corporate SAP platforms. Facilitated timely completion of GAAP filing requirements.
Passed SOX 404. Enabled successful IPO.
Enabled 100% revenue growth to $25M in 12 months. Fiber‐Craft growth was impeded by legacy technology. Selected to lead corporate
growth team. Upgraded hardware and infrastructure. Integrated POS systems with J.D. Edwards in Wal‐Mart, Kmart,Target and other major
retailers. Generated significant increase in product sales.
Developed and implemented cost‐saving global private network. Colfax couldn’t effectively communicate with 34 facilities in four business
units in 12 countries. Established global MPLS network. Consolidated data centers. Increased shared information. Reduced internal
price/project competition. Realized immediate $2.28M savings.
12. Competition
Facebook and VK. Most competitors focus exclusively on
a digital profile and provide a less-appealing user
experience. Competitors ignore the Asian consumption
because it's a difficult market to penetrate: Asian
consumers are scattered. We believe that the lack of
competition for Asian consumption makes it the perfect
opportunity.
Asiansbook
Investor Pitch Deck
13. Investment
Ask: $500k
Anticipated close: June 2016
Burn rate: $15k based on funding
Break-even: 15 months
Previous Investment: Friends & Family round
Use of Proceeds (as % of total raise)
• G&A (founder salary) – 25%
• Sales & Marketing – 25%
• Operational Hires – 30%
• Server – 20%
Asiansbook
Investor Pitch Deck
14. Exit
The opportunity for return on investment is most likely
through acquisition or IPO. We know that we are
building something very big that can IPO.
Comparable exits include:
Facebook IPO @ $104bn
LinkedIn IPO @ $4.5bn
Asiansbook
Investor Pitch Deck
