Traditional Gender Archetypes The Love Archetype The True Story of Adam and Eve Archetypes’ Impact on Culture

1. Alpha and Beta in Love
Methodology
Michael Herlache MBA
Doctorate of Business Administration Candidate 2020
Alpha and Beta in Love
Methodology

2. Index
I. Alpha and Beta in Love Methodology
II. Traditional Gender Archetypes
III. The Love Archetype
IV. The True Story of Adam and Eve
V. Archetypes’ Impact on Culture
Alpha and Beta in Love
Methodology

3. I. Alpha and Beta in Love Methodology
Traditional Gender Archetypes
The Love Archetype
The True Story of Adam and Eve
Archetypes’ Impact on Culture
Alpha and Beta in Love
Methodology

4. I. Alpha and Beta in Love Methodology
Traditional Gender Archetypes:
Alpha for the male (sex drive). The male
should be striving towards alpha. Alpha
maximizes bioelectricity (i.e. pleasure) in
the male.
Beta for the female (love drive). The
female should be striving towards beta.
Beta maximizes bioelectricity (i.e. pleasure
in the female.
Alpha and Beta in Love
Methodology

5. I. Alpha and Beta in Love Methodology
The Love Archetype:
An alpha male and a beta female in love
is the love archetype. This archetype is
what we should be striving towards. The
love archetype maximizes bioelectricity
(i.e. pleasure) in both the male and
female.
Alpha and Beta in Love
Methodology

6. I. Alpha and Beta in Love Methodology
The True Story of Adam and Eve:
• The rewriting of the story of Adam and Eve to
be a story of “sin” and moralism rather than
perfect love has had major implications on
the present status of humans. Centuries have
passed with this falsehood being propagated
in a core text of the Western body of
knowledge causing a gap between man and
God as well as the male and female.
• Adam represents the gender archetype for
the male, alpha. Eve represents the gender
archetype for the female, beta. Their
passionate love represents the love
archetype.
Alpha and Beta in Love
Methodology

7. I. Alpha and Beta in Love Methodology
Archetypes’ Impact on Culture:
• Wisdom culture is associated with the advocacy of the
traditional gender archetypes and the love archetype.
• Wisdom culture is associated with propagating the ideals of
the male trying to be alpha and the female trying to be beta
and both loving Wisdom.
• Anti-Wisdom culture is hostile to gender archetypes and the
love archetype. Any time you see a female portrayed as
alpha or a male portrayed as beta, that is anti-Wisdom
culture. Anti-Wisdom culture is now mainstream in the West.
• Each person carries with them their own culture. Is yours
wisdom culture or anti-wisdom culture?
Alpha and Beta in Love
Methodology