How Full Monty Storytelling Can Drive Your Agency New Business
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Your agency is probably already pretty good at storytelling. But how about story-teaching? In this captivating session, Park Howell shares how to use the principles of the 10-step Story Cycle process to hone your story skills and help your clients grow not only revenue, but as advertising and marketing professionals.
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How Full Monty Storytelling Can Drive Your Agency New Business
- 1. THE FULL MONTYSTORYTELLING by Park Howell Copyright Park and Company Marketing Communications, Inc. 2015. All rights reserved. Thursday, October 15, 15
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- 7. @ParkHowell#StoryCycle Helping Brands Create Abundance for the Greater Good Through The Power of Story Thursday, October 15, 15
- 8. @ParkHowell#StoryCycle “Don’t tell me to save water. Show me how.” Thursday, October 15, 15
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- 16. Thursday, October 15, 15
- 17. TheStoryCycle How to craft and tell compelling stories that sell. Copyright Park&Co, 2013. All rights reserved. Thursday, October 15, 15
- 18. @ParkHowell#StoryCycle EXECUTIVE MASTERS FOR SUSTAINABILITY LEADERSHIP Own the boardroom, break room, chat room and living room Thursday, October 15, 15
- 19. @ParkHowell#StoryCycle We tell stories to make sense of the world around us. Thursday, October 15, 15
- 20. @ParkHowell#StoryCycle Behind every great brand stands a great story Thursday, October 15, 15
- 22. The masses are the media Thursday, October 15, 15
- 23. Thursday, October 15, 15
- 24. Thursday, October 15, 15
- 25. “The human mind yields helplessly to the suction of story.” - Jonathan Gottschall The Storytelling Animal Thursday, October 15, 15
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- 35. They’re all the same story. Thursday, October 15, 15
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- 37. To Be Continued... Brand Rituals Special World Ordinary World The Moral Brand Ideal Victory Is At Hand! Brand Statement The Road Of Trials Brand Interaction Enter The Mentor Brand Promise/Gift/Personality Villains, Fog & Crevasses Antagonistic Forces The Call To Adventure Tension & Disruption What’s At Stake? Goals Who’s Your Hero? Customer Persona Where In The World Have You Been? Backstory & Positioning Act I Separation Act II Initiation Act III Return The Story Cycle Copyright Park&Co, 2013. All rights reserved. Thursday, October 15, 15
- 38. MoralSuccessJourneyMentorObstaclesIncidentGoalsAudienceBackstory Ritual ACT I ACT II ACT III The Story Cycle Thursday, October 15, 15
- 39. @ParkHowell#StoryCycle Story = Three Acts Thursday, October 15, 15
- 40. @ParkHowell#StoryCycle Beginning Middle End Thursday, October 15, 15
- 43. Where In The World Have They Been? 1 Thursday, October 15, 15
- 44. Who’s Your Hero? 2 Thursday, October 15, 15
- 45. What’s At Stake? 3 Thursday, October 15, 15
- 46. The Call To Adventure 4 Thursday, October 15, 15
- 47. Villains, Fog And Crevasses 5 Thursday, October 15, 15
- 48. Enter The Mentor 6 Thursday, October 15, 15
- 49. The Road Of Trials 7 Thursday, October 15, 15
- 50. 7 Thursday, October 15, 15
- 51. Victory Is At Hand! 8 Thursday, October 15, 15
- 52. The Moral Of Your Story 9 Thursday, October 15, 15
- 53. To Be Continued... 10 Thursday, October 15, 15
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- 64. To Be Continued... Brand Rituals Special World Ordinary World The Moral Brand Ideal Victory Is At Hand! Brand Statement The Road Of Trials Brand Interaction Enter The Mentor Brand Promise/Gift/Personality Villains, Fog & Crevasses Antagonistic Forces The Call To Adventure Tension & Disruption What’s At Stake? Goals Who’s Your Hero? Customer Persona Where In The World Have You Been? Backstory & Positioning Act I Separation Act II Initiation Act III Return The Story Cycle Copyright Park&Co, 2013. All rights reserved. Thursday, October 15, 15
- 65. @ParkHowell Our brain, Thursday, October 15, 15
- 66. @ParkHowell like the amoeba, Thursday, October 15, 15
- 67. @ParkHowell has one main goal: Survival. Thursday, October 15, 15
- 68. @ParkHowell We can go weeks without food, Thursday, October 15, 15
- 69. @ParkHowell days without water, Thursday, October 15, 15
- 70. @ParkHowell but only about 35 seconds without finding Meaning in something. Thursday, October 15, 15
- 71. @ParkHowell We constantly scan our environment, Thursday, October 15, 15
- 72. @ParkHowell probing for clues beneath the surface, Thursday, October 15, 15
- 73. @ParkHowell with an embedded app. called Curiosity. Thursday, October 15, 15
- 74. @ParkHowell Curiosity is our primal search engine that captures insight, then filters it through past experience Thursday, October 15, 15
- 75. @ParkHowell to help our mind predict the future Thursday, October 15, 15
- 76. @ParkHowell in an endless battle to find Clarity in the chaos around us. Thursday, October 15, 15
- 77. @ParkHowell Nature helps in our hunt for meaning Thursday, October 15, 15
- 78. @ParkHowell by enticing us with story Thursday, October 15, 15
- 79. @ParkHowell to draw our Rapt attention. Thursday, October 15, 15
- 80. @ParkHowell We live vicariously through story, Thursday, October 15, 15
- 81. @ParkHowell trying on trouble, Thursday, October 15, 15
- 82. @ParkHowell to Learn what to do in case it happens to us. Thursday, October 15, 15
- 83. @ParkHowell Powerful stories use urgency, Thursday, October 15, 15
- 84. @ParkHowell novelty and surprise Thursday, October 15, 15
- 85. @ParkHowell to deliver a Truth. Thursday, October 15, 15
- 86. - Joseph Campbell “We’re not on our journey to save the world but to save ourselves. And in doing that you save the world.” Thursday, October 15, 15
- 87. What’s Your Story? Copyright Park&Co, 2013. All rights reserved. park@parkandco.com Thursday, October 15, 15