5.3015592e+12 banner ads served in the US per year.Thatâs 168 per millisecond. 840,000 since Iâve been talking (5 seconds).You are more likely to survive a plane crash than click on a banner ad.
Performance-based shifts in marketing spendExample: deltas for APAC advertisers based on MMM projectsExample: shift in Australia spend from Nielsen data or IAB data
Integrated: maximise data and reach synergies across media typesIntelligent: optimise full conversion paths for each visitor with full accountabilityIndustrialized: leverage high levels of automation and machine decisioningThe result: de-averaged, scalable digital marketing
How to deliver relevance @ scale & speed- Automation platforms- Data-driven decisioning & machine learning- Scale, low cost message & creative developmentDigital & direct processes & mindset
5.3015592e+12 banner ads served in the US per year.Thatâs 168 per millisecond. 840,000 since Iâve been talking (5 seconds).You are more likely to survive a plane crash than click on a banner ad.