2. Pay-per-click advertising is considered one of the most
used digi-marketing methods available to marketers
worldwide. It services a wide range of clients
including small and medium sized businesses to
Fortune 500 companies. If you are still starting your
digital marketing campaigns or if you just want to
know what Pay-per-click advertising (or PPC) is then
here is a short overview.
3. What is PPC?
In a nutshell, PPC is a strategy
wherein advertisers
strategically place ads on
websites or search engines.
In order for PPC to work,
you must practice some
strategies and techniques.
For PPC advertising using
search engines for example,
you must generate the right
keywords for your business.
These keywords (as the
name implies) will be the
key to the success of your
strategy.
4. How does it work?
If you look at traditional (and some modern) advertising
methods companies pay a flat timed fee for a certain
advertisement. For PPC, advertisers just pay for every
person who clicks on their link on search engines.
This just means that you can cut your advertising
costs significantly with PPC. You basically "bid" on
keywords that are related to your website/business
and the cost varies depending on the keyword itself
and a ton of other factors.
5. Why PPC?
There are quite a number of
advantages with using PPC.
Here is a simple list of the
reasons why some companies
favor PPC over other digital
marketing methods.
6. Total Control - PPC allows advertisers total control over
the campaign. You will be given power to monitor and
make changes on the cost, placement and creation of
every ad campaign.
Cost - PPC works for companies with ample budget but
can also be used by people who have a very tight
budget. You will only pay for the traffic that you
receive through the campaign so you will never have
to worry about paying for nothing ever again.
7. Speed - Setting up a PPC campaign takes less than a few
minutes to an hour. You will immediately see results from
your campaigns within minutes of it going live.
Focus - PPC provides you a feature where you can position
your ad so as to reach your target audience with pinpoint
accuracy. Compared to other forms of advertisement, it is
a much focused strategy.
Tracking - You can easily track everything on your PPC
campaign. From raw data, cost and other metrics, you can
rest assured that data will be available on-demand for
those changes.
8. PPC Tips for Starters
Always install Google Analytics on your websites.
People sometimes disregard this considering it is
unnecessary or its too much work. Believe me, it is
worth every single second you spent installing it and
more. Google Analytics is a good way for you to
track and record visitors on your site. It will also give
you an idea on the behavior of your visitors. If you
pair it with Google AdWords, you can create a
powerful campaign that will surely fit your needs.
9. In order to maximize your PPC campaign, make sure you
can find that "unique thing" that separates you from
your competition. Remember that PPC is all about
keywords and the ad itself.
If you think PPC is too much for you then get somebody
who does it for a living. I know that this may be a bit
unnecessary to some but having a pro is sometimes the
difference between success and failure. You can always
try your luck in PPC but if everything else fails, call in
the big guns and you will never regret it.
