This document discusses the importance of social media marketing for businesses. It notes that while awareness of social media is high, many businesses still lack knowledge about how to utilize these channels effectively. Some key points made include: - Social networking sites like Facebook and Twitter have hundreds of millions of members each and allow consumers to share opinions. - Having a social media presence can provide affordable marketing, viral sharing of messages, enhanced branding, and engagement with customers. - Businesses must educate themselves on best practices, protect their brand identity, and measure their social media activities.