Douchebag SEO

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Micah Baldwin

Technologie Design

SEO is All Grown Up My Quest to be the #1 Douche bag TechCocktail Conference – May 29, 2008

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Keyword research can be overwhelming! But finding the right keywords can unlock organic traffic for your website See how to: • Find the right keywords • Use free and paid SEO tools • Understand and analyse search intent • Compare and prioritise keyword opportunities As the complexity of language itself, understanding the language your target customers use can be bewildering! So how do you work out what language they’re speaking? Effective keyword research Targeted keyword research can help to cut through the confusion and unlock opportunities for your website. Keyword research is pivotal to all your marketing efforts. Getting it right helps: • Drive traffic • Increase sales • Greater ROI Knowing your keywords also helps you to better understand your business and brand. Whether you’re providing information, product, or service, finding the right keywords will enable you to: • Know which keywords to rank for • Discover popular keywords and phrases frequently searched for • Complete competitor analysis • Where and how to use your findings You can find out how to complete effective keyword research using a range of free and paid tools. Get to know your customers intent and give them what they want rather than guessing

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The foundation of SEO is all about keywords (and a rockin’ WordPress website of course). Come to this session and learn how to get more traffic, leads, and sales for your business by using the language of your customers, as well as some of the essential technical pieces and plugins that you need. We’ll discuss the latest techniques and best practices regarding search engine optimization these days. We’ll look at some things that have changed over the past year, things that have stayed the same, and what to expect from Google in the coming months.

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Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy". Key Points: 1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs. 2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site 3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes. 4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate. 5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs. 6. SEO should be central to your content strategy - validate early and often and put work into keyword research.

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Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines such as Bing / Yandex / DuckDuckGo) Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other website builders TOP TIP: Focus on the user experience!!

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Are you wondering why everyone is talking about the Flutterwave scandal? You’re not alone! It’s been in the news a lot. We’re going to tell you all about the Flutterwave Scandal in a way that’s easy to get. Keep reading, because we’re going to share the whole story with you. The company Flutterwave is headquartered in San Francisco, California, United States. In 2016, Iyinoluwa Aboyeji, Olugbenga Agboola, and Adeleke Adekoya established Flutterwave. It offers a payment infrastructure to international merchants and payment service providers throughout Africa. The company operates in various African countries including Nigeria, Kenya, Uganda, Ghana, South Africa, and others. They focus on digital payments, helping businesses accept and process payments on various channels like the web, mobile, ATM, and POS. Recently, they’ve been in the news due to allegations of misconduct within the company, which has affected their reputation and value. Flutterwave is an essential player in the African fintech landscape, aiming to drive growth for banks and businesses through digital payment solutions. The Flutterwave scandal involves allegations of misconduct and inappropriate behaviour towards female employees by the company’s co-founder and CEO, Olugbenga Agboola. Reports have surfaced from both current and former employees about bullying, intimidation, and sexual harassment at work. The allegations of inappropriate behaviour towards female employees at Flutterwave, specifically involving the CEO Olugbenga Agboola, were brought to public attention in April 2022.This was when Clara Wanjiku Odero, an ex-employee and current CEO of Credrails, published a Medium post and a series of tweets on April 4, 2022, accusing Flutterwave and Agboola of bullying. These allegations were part of a broader range of misconduct claims that surfaced around the same time The reasons behind the scandal are rooted in accusations of unethical behavior within the company. The allegations suggest a workplace culture that allowed for misconduct and failed to protect employees from harassment and intimidation. Specifically, the Flutterwave scandal refers to the series of events where the CEO was accused of engaging in improper conduct with female colleagues. This led to a broader investigation into the company’s practices and raised serious concerns about the fintech’s corporate governance. The scandal had significant repercussions, including a drop in the company’s stock price and a loss of trust among customers and partners. The trust that customers and investors had in Flutterwave was greatly damaged. People started to doubt the company’s integrity and whether their money and personal information were safe. Market Impact The scandal shook the entire fintech market. Flutterwave’s competitors saw this as an opportunity and started to attract customers who were leaving Flutterwave.

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