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“A Concentrated Focus on
Pleasing Every Customer”
   Children’s
    affordable
    boutique
    clothing
   Established
    1986
   San
    Francisco, Calif
    ornia
                       What is Gymboree?
   Quality fabrics
    and
    inspirational
    designs
   Utilize “mix and
    match”
Mix and Match
   Once a month a new line is introduced.
   The color palette and design differ each
    time
   Each item can “mix and match”
   A line of “basics” are compatible with
    each new line
   Each line has a creative title
“The only thing that separates us from
the animals is our ability to accessorize.”
     Preppy Peach          Summer Wheels
   Basics come in solid
             colors and can easily
             match every line
BASICS      They also include
             socks, underwear
             and tights
            They are great for
             the mom who can’t
             spend a fortune on
             every item in the
             main line.
GYMBOREE
CUSTOMERS
Confessions of a Former
Employee
•   Her appearance is neat
               and put-together
Type 1:
           •   She is organized and
Supermom       knowledgeable
           •   Her children are well-
               behaved Gymboree
               fashion plates
           •   She seldom splurges on
               accessories
           •   She politely declines
               any assistance; she’s
               got it under control
   She is needy
    She can be talked

    into full price items;
                              Type 2: The New
    especially if you         Grandmother
    mention how cute it
    will look
   She will stretch out
    the shopping
    experience to
    above an hour
   She will leave the
    store feeling satisfied
   She will return in one
    week and return
    everything but the
    socks
   He has been sent to
    the store to
    exchange a shirt           Type 3: The
    He is off his guard
                               Unwary Dad

   If his children are with
    him, you may be
    able to improve the
    sale
   If you’re good, he
    can walk out with the
    matching pants and
    an extra shirt.
   If you’re really good,
    you can throw in a
    bottle of bubbles and
    some socks.
   His wife will probably
    return the bubbles
    and the socks the
    next day
   She wanders in
    five minutes
    before closing        Type 4: The Late
   She is in no          Night Wanderer
    particular hurry
   She does not know
    what she is looking
    for
   She ignores your
    obvious closing
    hints;
    sweeping, pulling
    in signs, and
    straightening
   She buys one hair
    accessory at
    twenty after and
    leaves in a huff.
SHOPPING
GYMBOREE
 A Poor Person’s Guide
Shop the Sales
Gymbucks                 Semi-annual
Purchase 50 dollars         sales
     worth of               The best sales
 merchandise and       happen at the end of
      earn a              the season when
 Gymbuck, which            merchandise is
takes 25 dollars off    marked down up to
your next purchase       75 % off; this is the
                        time to stock up for
                              next year
Feed the
Habit
•   Get a part-time
    job at Gymboree!
•   You’ll get a 40%
    discount on full-
    price items
•   You’ll see new
    lines first hand
•   You’ll see future
    lines two weeks
    early
Shopping
 Gymboree is a
 Nice Habit
As long as you can find
creative ways to afford it

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Presentation gymboree1

  • 1. “A Concentrated Focus on Pleasing Every Customer”
  • 2. Children’s affordable boutique clothing  Established 1986  San Francisco, Calif ornia What is Gymboree?  Quality fabrics and inspirational designs  Utilize “mix and match”
  • 3. Mix and Match  Once a month a new line is introduced.  The color palette and design differ each time  Each item can “mix and match”  A line of “basics” are compatible with each new line  Each line has a creative title
  • 4. “The only thing that separates us from the animals is our ability to accessorize.” Preppy Peach Summer Wheels
  • 5. Basics come in solid colors and can easily match every line BASICS  They also include socks, underwear and tights  They are great for the mom who can’t spend a fortune on every item in the main line.
  • 7. Her appearance is neat and put-together Type 1: • She is organized and Supermom knowledgeable • Her children are well- behaved Gymboree fashion plates • She seldom splurges on accessories • She politely declines any assistance; she’s got it under control
  • 8. She is needy She can be talked  into full price items; Type 2: The New especially if you Grandmother mention how cute it will look  She will stretch out the shopping experience to above an hour  She will leave the store feeling satisfied  She will return in one week and return everything but the socks
  • 9. He has been sent to the store to exchange a shirt Type 3: The He is off his guard Unwary Dad   If his children are with him, you may be able to improve the sale  If you’re good, he can walk out with the matching pants and an extra shirt.  If you’re really good, you can throw in a bottle of bubbles and some socks.  His wife will probably return the bubbles and the socks the next day
  • 10. She wanders in five minutes before closing Type 4: The Late  She is in no Night Wanderer particular hurry  She does not know what she is looking for  She ignores your obvious closing hints; sweeping, pulling in signs, and straightening  She buys one hair accessory at twenty after and leaves in a huff.
  • 11. SHOPPING GYMBOREE A Poor Person’s Guide
  • 12. Shop the Sales Gymbucks Semi-annual Purchase 50 dollars sales worth of The best sales merchandise and happen at the end of earn a the season when Gymbuck, which merchandise is takes 25 dollars off marked down up to your next purchase 75 % off; this is the time to stock up for next year
  • 13. Feed the Habit • Get a part-time job at Gymboree! • You’ll get a 40% discount on full- price items • You’ll see new lines first hand • You’ll see future lines two weeks early
  • 14. Shopping Gymboree is a Nice Habit As long as you can find creative ways to afford it