Presentation about Big Data and how they can help fundraisers, whether they can make any predictions based on records they have. Delivered at CEE Fundraising Conference 2018.

1. Big Data are here,
How they can help you?
Martin Humpolec

2. CRM pro neziskovky, z.s. www.crmproneziskovky.cz

3. What you have?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz
NOTHING

4. What you have?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

5. What you have?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

6. CRM pro neziskovky, z.s. www.crmproneziskovky.cz
Do you analyse?

7. Who can you use?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

8. Will BigData solve something?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

9. 2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most innovative
companies in
the world
20KFY16
Employees
Salesforce: 4th Largest Enterprise Software Company in
the World This Year
4th largest software company based on
analyst consensus revenue for FY2017.
Salesforce fiscal 2017 guidance provided
November 18, 2015: "revenue for the
company's full fiscal year 2017 is projected
to be approximately $8.0B to $8.1B.”
$ 6.67BFY16 annual
revenue

10. New Philanthropic Model
• 1-1-1 Model
1.3M+
Service
hours1% Time
$115M+ Grants1% Equity
28K+
Nonprofit
organizations
1% Product
pledge1percent.org
$250M
Donated
product
500+
Companies
Pledge 1%

11. Why Salesforce?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

12. Sales Cloud Drives Customer Success
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+ 37%
Win Rate + 43%
Lead
Conversion
+ 44%
Sales
Productivity
+ 48%
Forecast
Accuracy
Increase in
Revenue
+ 37%

13. Salesforce.org survey
24+% Donor retention
36+% Constituent engagement
89+% Improved their ability to achieve
their mission

14. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz
female
male

15. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

16. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

17. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

18. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

19. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

20. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

21. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

22. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

23. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

24. Do you have data for prediction?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz
First donation
Average donation
Number of donations
Region
Sex
Bank they use
Age
Name
Education
Profession
History of communication

25. Do you have data for prediction?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

26. Are you getting as much as you can?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

27. Segment donors?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

28. Will you get that grant?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

29. What we can find in data?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz

30. If you want to find more
CRM pro neziskovky, z.s. www.crmproneziskovky.cz
https://trailhead.salesforce.com/module
s/lex_implementation_reports_dashboar
ds
https://trailhead.salesforce.com/projects
/prediction_builder
https://trailhead.salesforce.com/projects
/quick-start-einstein-analytics

31. CRM pro neziskovky, o. s.
www.crmproneziskovky.cz
office@crmproneziskovky.cz
+420 731 140 399
What Question You Have?
CRM pro neziskovky, z.s. www.crmproneziskovky.cz