How digital marketing is now driving leads in B2B sales.

1. DIGITAL MARKETING IN B2B
SALES
MHONIKA B,
32024
BIM,TRICHY.

2. Death of sales funnel:
 Digital Marketing is now driving B2B market too.
 As B2B buyers take more control of their purchasing journey, they enter and exit
the sales pipeline at various points in the buying process.
 In just a couple of clicks, buyers can now discover how other companies have
solved similar problems, get recommendations on which vendors might be able to
help, compare products/services, get relevant reviews, and even receive pricing. In
most cases, they can do all of this without having to talk to a single sales rep.

3. Death of sales funnel:
 The traditional “linear” sales funnel in which everyone enters the sales process at the
top of the funnel and follows a similar buying experience no longer exists in most B2B
industries.
 In fact, the new sales funnel is not a funnel at all; it is a complex web of individual
buyer paths intersecting at various sales and marketing touch points.
 this new reality for sales organizations and visualizes the new buyer paths leveraging
online, social, and third-party information before prospects engage with sales.
 So, it’s time to finally lay our sales funnel to rest and welcome this new sales journey.
Sales teams will have to create new sales roles, involve marketing, and embrace
technology to help unravel the complexity of this new sales reality.

4. B2B Digital Marketing Statistics:
 According to CEB, on average B2B buyers are 57% through their buying journey
before ever engaging with a sales rep.
 Less than 8% of total B2B product sales are closed directly through the Internet,
versus 15% for B2C products.
 By 2019 mobile advertising will represent 72% of all US digital ad spending.
 B2B digital ad spending increased 15% to $5.8 billion in 2014 — due largely to
growth in native advertising — while display advertising is becoming less
important.

5. B2B Digital Marketing Statistics:
 Native ads are viewed 53% more than banner ads
 The growth in B2B digital ad spending over the past two years has been due
largely to increased spending on native ads, while display has become less
important.
 the growth in B2B digital ad spending over the past two years has been due
largely to increased spending on native ads, while display has become less
important.

6. What should a B2B Marketer do?
 They need more actionable insights.
 They need to test. And test and test and test.
 They need to move much faster.
 They need to sweat the little stuff without forgetting the big stuff
 They need to be more relevant to our audience.
 They need to master data.

7. Thank you!