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Carol Vernallis’ Theory
By
Matthew Hill
Narrative in Music Videos are not
always complete
Avicci - Levels
• The narrative of this video involves a boring man doing a job
he doesn't enjoy turning insane and therefore dancing until
he is restrained and sent to hospital. There, he releases some
form of plant from his mouth and infects the rest of the
hospital staff with “dancing fever”. This basic plotline proves
Carol Vernallis’ theory as this narrative is completely irregular
and makes very little actual sense.
Music videos are not always balanced
between narrative and performance
American Idiot – Green Day
In this music video for example, Green Day do
not observe or narrate but instead just solely
perform. This proves the theoretical point of
Carol Vernallis as it evidently points out an
imbalance between the visual aspects of
narrating and performing in these videos.
Music videos don’t always have a
resolution
Evanescence – Bring me to Life
In this specific video, the ending leaves the audience
guessing if she is actually dead after falling off of a
building, as in the next jump cut shot she is asleep in her
bed.
Music videos often pose questions in
the narrative that are not answered
within the video
Thriller – Michael Jackson
In Thriller by Michael Jackson for example at the
end of the video, being a narrative as well as
performer throughout, Michael looks behind him
towards the camera, breaking the 4th wall and
reveals that what was first deemed to be fictional in
their world was not actually the case. Consequently
raising and therefore supporting Carol Vernallis’
theoretical points.
Thank You For Reading

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Carol vernallis’ theory

  • 2. Narrative in Music Videos are not always complete
  • 3. Avicci - Levels • The narrative of this video involves a boring man doing a job he doesn't enjoy turning insane and therefore dancing until he is restrained and sent to hospital. There, he releases some form of plant from his mouth and infects the rest of the hospital staff with “dancing fever”. This basic plotline proves Carol Vernallis’ theory as this narrative is completely irregular and makes very little actual sense.
  • 4. Music videos are not always balanced between narrative and performance
  • 5. American Idiot – Green Day In this music video for example, Green Day do not observe or narrate but instead just solely perform. This proves the theoretical point of Carol Vernallis as it evidently points out an imbalance between the visual aspects of narrating and performing in these videos.
  • 6. Music videos don’t always have a resolution
  • 7. Evanescence – Bring me to Life In this specific video, the ending leaves the audience guessing if she is actually dead after falling off of a building, as in the next jump cut shot she is asleep in her bed.
  • 8. Music videos often pose questions in the narrative that are not answered within the video
  • 9. Thriller – Michael Jackson In Thriller by Michael Jackson for example at the end of the video, being a narrative as well as performer throughout, Michael looks behind him towards the camera, breaking the 4th wall and reveals that what was first deemed to be fictional in their world was not actually the case. Consequently raising and therefore supporting Carol Vernallis’ theoretical points.
  • 10. Thank You For Reading