The document discusses using social media in higher education. It recommends starting with popular social media sites like Facebook and YouTube to learn from other universities. It addresses potential problems with user-generated content but notes that students understand their information is public. The benefits mentioned are new marketing opportunities, a larger audience, and some brand control. Content can be syndicated through RSS feeds at low cost. Future directions discussed include location-based services on mobile phones, mashups combining different data sources, and tagging for taxonomy. The document encourages trying new approaches and hiring students to contribute.