Presented March 28, 2012 at Carnegie Library - Phoenix, Arizona Digital Production Manger Matthew Harp presents a workshop defining the concept of podcasting (or netcasts) and walks through the production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short interview with participants in three steps: 1) Conceptualization and Planning 2) Recording 3) Editing and Distribution

1. Producing Effective Library
podcasts
as seen on
Podcast planning,
production, storage, and
distribution
Matthew Harp
Digital Library Production Manager
Informatics and Cyberinfrastructure Services

2. Workshop Outline

3. the library channel
click for video

4. podcast basics
podcast
A type of digital media consisting of an episodic series of files
(either audio or video) subscribed to and downloaded
through web syndication. Source:
en.wikipedia.org/wiki/Podcast
episodic
downloaded
syndication

5. click for video
podcasts

6. podcasts
reviews
instruction
public / community
Library Podcast Listing: libsuccess.org(some outdated)

7. everyone can contribute
Ideas come from anywhere and anyone
ideas
we make it happen
plan ahead

8. “I hate when
things are
hard to
understand
or
complicated.
It needs to say
what it is.”
Keep itsimple

9. Try it!
Try It! Ideas
Suggestions....
Take an idea and workshop it. 1.New Services
2.Exhibits
Come up with a topic 3.author readings
Choose participants 4.children's books
5.Library Instruction
What can you discuss in ten minutes? 6.New eBooks to read on
your Kindle or Nook
Planning and Scheduling can be the
7.Events
hardest part
8.Helpful Tips
Think: 9.Community Engagement
Introductions, highlights and how you
will close
You have 20 minutes!

10. record
Record
Fred McIlvain hosts
Faculty and Librarians Team-Up for Success:
Cancer and Heart Disease
with Katherine O’Clair
and Dr. Ken Mossman
Episode 82
http://lib.asu.edu/librarychannel/2008/09/26/ep82_facteam5/

11. Try it: Recording
Try it!
• Pick talent (1 – 2 people)
• Crew (rotate): 1Recording person, Mixer, Computer
• Record opening, discussion, and closing
HAVE FUN
You have 20 minutes!

12. Editing
edit
refine till it’s right

13. Process

14. Try it!
Try it! Editing What you should learn…
Import audio Identify Garage Band Timelines
Cut Clips Timeline basics
Separate tracks Keyboard Shortcuts
Adjust edit and repeat Adjusting Trims
Add Music Fading Levels
Remember to Save your Project “Ducking” background music
You have 40 minutes!
GarageBand
Demo

15. Export

16. Try it!
Try it! Export
What you should learn…
Metadata Basics
•Save Project Locating exported file
•Export AAC
•Open iTunes
•Add Metadata
•(Transform to mp3)
You have 20 minutes!

17. finally…
Distribute
distribute
and promote

18. discover share and use

19. Try it!
Distribution Try
• Load content to web
• Discuss distribution option
• Metadata:How would you describe?
• Talk MarketingStrategies
Basic Podcast Resources
1. Internet Archive
2. Blogger
3. Feedburner
4. iTunes Podcast Submission

20. Integration
integration

21. descriptions/metadata
tags
resource
links
twitter feed
leverage resources

22. ASU brand
Branding
=
library brand

23. click for video
video podcasts

24. Library Minute example
Minute 33: Exhibits
View on YouTube

25. lessons
budget
keep it real
keep it simple

26. questions
Matthew Harp
mharp@asu.edu
/asulibraries @asulibraries
lib.asu.edu/librarychannel
Workshop Website
sites.google.com/a/asu.edu/librarypodcasts/