2. In the begin of Middle Ages around
450 DC
• The main subjects were Christian ones, and the
Aristotle’s rhetoric was important.
• Aristotle’s rhetoric is the use of language with
persuasive effect.
• Saint Augustine:
– taught in the Latin grammar school at Tagaste
– opened a school of rhetoric at Carthage
– taught rhetoric in Rome
– accepted a professorship in rhetoric at Milan
5. three persuasive audience appeals
• Logos
– In the old Greece the word meant word, speech,
reason
– For Aristotle the term to meant reasoned discourse
• Further Jesus saw as the incarnation of the Logos
• Pathos
– represented an appeal to the audience's emotions
• Ethos
– involved moral competence only; But Aristotle
broadens the concept to include expertise and
knowledge
6. The five canons
• Inventio
– was the method used for the discovery of arguments
• Dispositio
– the system were used for the organization of arguments
• Elocutio
– the term used for the mastery of stylistic elements concern the
crafting and delivery of speeches and writing
– four ingredients necessary in order to achieve good style included
correctness, clearness, appropriateness, and ornament
• Memoria
– was the same meaning as today
• Pronuntiatio
– the content, structure, and style of oration .The most important
elements of oratory enhancing its persuasive power
11. Scholasticism
• Has its origins in Charlemagne, who attracted
the scholars of England and Ireland,
established schools in every abbey in his
empire which arise the name scholasticism
• The word as two meanings
– a method of learning taught by scholastics
– A program that articulates and defends orthodoxy
in an increasingly pluralistic context
12. The method of learning
• As a method of learning it has his bases
• Dialectic:
– a dialogue between two or more people who may hold
differing views
– applying reason the people exchange their viewpoints to
seek the truth
• Inference:
– achieving a conclusion by deductive reasoning from given
facts
• Resolving Contradictions.
– a contradiction is a logical incompatibility between two or
more propositions