Grand Rounds presented at the A. Todd Davis, MD Symposium, Department of Pediatrics, Northwestern University Feinberg School of Medicine, Lurie Children's Hospital of Chicago. March 10, 2017. Includes list of Pediatrics education content from social media sources.

1. The Dynamic Role of
Social Media in Medical Education
MICHAEL A. GISONDI, MD
ASSOCIATE PROFESSOR OF EMERGENCY MEDICINE AND MEDICAL EDUCATION
NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE
@MIKEGISONDI @NORTHWESTERNEM
PRESENTED TO:
A. TODD DAVIS, MD SYMPOSIUM
DEPARTMENT OF PEDIATRICS
NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE
LURIE CHILDREN’S HOSPITAL OF CHICAGO
@LURIECHILDRENS
MARCH 10, 2017

2. PEDIATRICS GRAND ROUNDS – Ann & Robert H. Lurie Children’s Hospital of Chicago
Conflict of Interest Disclosures for
Michael Gisondi, MD
Grant/Research Support Nothing to disclose
Consultant Academic Life in Emergency Medicine
Speakers Bureau Nothing to disclose
Stock Shareholder Nothing to disclose
Other (identify) NUEMBlog.com
The course director, Dr. Jennifer Trainor, has nothing to disclose. Northwestern University Feinberg School of Medicine’s
CME Leadership and Staff have nothing to disclose: John X. Thomas, Jr., PhD, Sr. Associate Dean for Medical Education, Clara J.
Schroedl, MD, Medical Director of CME, Sheryl Corey, Manager of CME, Jen Banys and Michelle Mallery Piposar, Program
Administrators, and Rhea Alexis Banks, Administrative Assistant 2.

3. Pertinent Disclosures
• Academic Life in Emergency Medicine www.aliem.com
• Northwestern University www.nuemblog.com
• I have never used Facebook.
• I am not in the key U.S. marketing demographic of 18-39 year olds.

4. INSPIRE you to use social media as a tool for teaching
and learning
LECTURE GOAL

5. “From Twitter to Tenure”
MICHELLE LIN, MD – MAY 2014

6. Social Media, defined:
Computer-mediated tools…
that allow you to create and share…
ideas, information, and interests…
in virtual communities and networks.

8. These are simply tools.
Use tools to fix problems.

9. Problem 1:
Student Advising for the NRMP Match

12. EM Match Advice Episodes
• Is EM Right forYou?
• VSAS 101
• The EM Rotation
• ERAS
• Am I Competitive?
• The Non-LCME Applicant
• Reflections on 2015 Match
• Reflections on 2016 Match
• Interview Strategies
• Post-interview Communication
• The Perfect Rank Order List
• SOAP: If I Don’t Match…

14. Curriculum Design:
“ALiEM EM Match Advice”
• Problem Identification: Erroneous online advice aboutThe Match
• Needs Assessment: Lack of advice from program directors
• Objectives: Pertinent content domains, re:The Match
• Educational Strategy: Google Hangout onAir
• Implementation: 1. Research 2. Script Prep 3.Tech Prep
• Program Evaluation: Disqus comments, Anectodal, Web Analytics

16. Problem 2:
JobTraining for Chief Residents

28. Curriculum Design:
“ALiEM Chief Resident Incubator”
• Problem Identification: Chief Residents need leadership skills development
• Needs Assessment: Lack of accessible training programs
No significant community of practice
• Objectives: Reflect pertinent content domains
• Educational Strategy: 1. Slack 2. Google Hangout onAir 3. Meetings
• Implementation: As shown
• Program Evaluation: Subscription renewals, Incubator expansion

30. Problem 3:
Analyzing Content in Podcasts and Blogs

31. Curriculum Design:
“EBM Conference”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to analyze content despite source
• Educational Strategy: Redesign journal club to include podcasts & blogs
• Implementation: EBM Conference
• Program Evaluation: CQI reflected in annual program evaluation

38. Insert NUEM analytics
curriculum design

39. Curriculum Design:
“www.NUEMBlog.com”
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Traditional journal club is inadequate tool
• Objectives: Teach trainees to produce blog content
• Educational Strategy: Near-peer reviewed blogs, faculty commentaries
• Implementation: www.nuemblog.com
• Program Evaluation: Web analytics, resident evaluations

40. Problem 4:
What are the best sources of educational
material curated for trainees?

43. Curriculum Design:
ALiEM Approved Instructional Resources
• Problem Identification: Trainees commonly use podcasts and blogs
Concern about ability to critically analyze new info
• Needs Assessment: Program directors need quality III material
• Objectives: III credit to residents for using quality online study materials
• Educational Strategy: Curate content and deliver to residents with quizzes
• Implementation: ALiEM AIR Series
• Program Evaluation: Use of blog Q&A between residents and ALiEM editors

47. 10 Pediatric FOAM Sources
• Dontforgetthebubbles.com PEM Blog United Kingdom
• PEMPlaybook.org PEM Blog & Podcast Harbor UCLA
• pemcincinnati.com/blog PEM Blog & Podcast CincinnatiChildren’s
• pedemmorsels.com PEM Blog Carolinas
• pediacast.org For Parents NationwideChildren’s
• pediacastcme.org General Peds NationwideChildren’s
• winnepegneonatal.wordpress.com Neonatal Manitoba
• PediatricEducation.org General Peds Iowa
• Stemlynsblog.org Various topics United Kingdom
• fn.bmj.com New neo podcast United Kingdom

49. Problem 5:
Talking aboutTwitter was inevitable

54. Social Learning Theory:
How to Join the TWITTER Community of Practice
1. Download Twitter on your phone.
2. Upload a professional headshot.
3. Write a very brief description of yourself.
4. Search for blog post: “Mom,This is HowTwitter Works.” Read it.
5. Compose your first tweet. #myfirsttweet
6. Follow 10 other medical professionals.
7. Post clinical pearls and your thoughts on research publications.
8. Never post about a patient.

55. 10 Pediatricians to follow on Twitter:
• Natalie May @_Nmay Australia
• Damian Roland @Damian_Roland United Kingdom
• Sean Fox @PedEMMorsels Carolinas MedicalCenter
• Tim Horeczko @Emtogether Harbor UCLA
• Mary Brandt @drmlb Baylor
• Tessa Davis @TessaRDavis United Kingdom
• Brad Sobolewski @PEMTweets CincinnatiChildren’s
• SarahTomlinson @SarahT_MD Michigan
• Dr. Mike @pediacast NationwideChildren’s
• NeonatalCCM @NICU_Musings Manitoba

57. N. SethTreuger, MD, MPH
Department of Emergency Medicine
Northwestern University
@mdaware
MDaware.org
Twitter followers: 12,800

63. Other items of interest:
• SMACC (Berlin, June 2017) www.smacc.net.au
• TheTeaching Course www.theteachingcourse.com
• The Podcasting Course www.thepodcastingcourse.com
• Slide Share www.slideshare.net
• Altmetric www.altmetric.com
• Symplur Healthcare Hashtags www.symplur.com
• Storify www.storify.com
• FemInEm www.feminem.com

65. Becoming a Better Educator
Using Social Media
• What is your
passion?
• What problem
needs fixing?
Leadership
• Choose the
right tool for
the job
Methodology
• Measures of
teaching and
learning
• Job satisfaction
Outcomes

67. http://www.slideshare.net/search/slideshow?searchfrom=header&q=gisondi
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