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How to Craft An Effective Landing Page and Pitch
- 3. What Is a Landing Page & Why Should I Use One
How to Craft My Pitch
Tools of the Trade
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Steps to Creating Lovable Marketing Offers:
- 8. It Is Your MVP
Maximum validated learning with minimum effort
Minimum opportunity cost
Rapid testing and iteration
- 9. It Gets You Focused
Identify the problem
Identify the solution
- 15. Make It Visual
Use real images
Convey an emotional message
Articulate value through image
Place form above the fold