Markus Giesler

Toronto, Canada Area Canada

Marketing Prof

Education

I am an Associate Professor of Marketing at the Schulich School of Business and “one of the best recognized experts studying high-technology consumer behavior" (WIRED Magazine). I uncover what drives the success of products in dynamic technology markets such as digital, pharmaceutical, or automotive markets and how firms can develop effective marketing strategies for such products. This knowledge is relevant to technology businesses, consumers, policy makers, and marketing.