Future of Voice - introduction to Hypervoice Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the same way that Twitter, Facebook or Yammer conversations are the ‘social’ version of SMS and email. This presentation was delivered at the Future of Voice workshop and explores:- What is Hypervoice? What problems does Hypervoice solve? How is it being implemented? What market opportunities exist?

1. Future of Voice Workshop
Introduction to Hypervoice
8th October 2013
Dean Bubley & Martin Geddes
dean.bubley@disruptive-analysis.com
mail@martingeddes.com

2. Who are the pioneers?
Oct 2013
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3. What is hypervoice about?
Use voice to enrich
conversation and
collaboration
“Computer-enriched voice conversations.”
Oct 2013
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4. Example video

5. Voice is Information
Indexed and searchable
What did we do?
What did we say?
So what &
what next?
Why are
we here?
Oct 2013
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6. The longer version…
Oct 2013
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7. Talk is cheap, labour is not
Cost per Minute (US$)
US Dollars per minute, 2006 prices
$0.70
$0.60
$0.50
$0.40
$0.30
$0.20
$0.10
$0.00
1984
1986
1988
1990
1992
1994
1996
1998
2000
High school graduate avergage wage
Wireline long distance calls
Oct 2013
College graduate avergage wage
Wireless calls
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2002
2004
2006

8. Telephony is end-of-life
Too many
costs
Oct 2013
Too few benefits
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9. How to get
the benefits of
“being there”
(and more)
without the costs of
“being there”
all the time?
Oct 2013
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10. Hypervoice
Oct 2013
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11. What is hypervoice?
Voice as 2-way audio
Oct 2013
Voice as
information
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12. Problems we are solving
Voice has value at a
single instant
Oct 2013
Voice has value beyond a
single instant
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13. What does Hypervoice look like?

17. What is the market opportunity?
Audio Web Conferencing
High
Quality of the Interaction
Collaborative
Video
GROWTH
$6B+ 2012
18% CAGR
Web Conferencing
Shared Event
Automated Audio
Managed Audio
Phone
call
Low
FEW
ONE
Oct 2013
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MANY

18. What is the market opportunity?
Audio Web Conferencing
Real Time
Quality of the Interaction
Asynchronous
Hypervoice
Robo Calling
Many
Oct 2013
Collaborative
Video
Web Conferencing
Shared
Event
Automated Audio
Managed Audio
Phone
call
VM
One
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Many

19. Example use cases
B2B
Lawyers, project managers, healthcare,
security, call centre, product development,
sales, consulting services
Surveys, recruitment, net promoter score
B2C
C2C
Oct 2013
Greetings messages, social media integration
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20. Integrated with the “four pillars” of
enterprise social software
OPPORTUNITY
Collaboration
Search
Fulfilment
Syndication

21. Defining characteristics
Activity stream
Recordable
Shareable
Workflow integration
Searchable
Oct 2013
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22. Summary
Hypervoice conversations are the
‘social’ version of telephony and
unified communications, in the
same way that Twitter, Facebook
or Yammer conversations are the
‘social’ version of SMS and email.
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

23. “…the inclusion of apps such as Evernote differentiates a voice-and-data offering in
a market full of voice-and-data offerings. And encouraging customers to set up accounts with
a telco-provided service engages customer loyalty and reduces customer churn.”
“The big question for telcos is where their future growth is going to come from… Linking up
with Web or media apps helps telcos differentiate themselves”
“This [deal] is an example of a simple deal which is just reselling other people’s services, but
which goes to make their bundle more attractive.”
A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company
strategy.
Oct 2013
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24. Get in touch
We can help you prepare for a
world where voice is a feature,
not a service. Find out more
dean.bubley@disruptive-analysis.com
twitter.com/disruptivedean
www.disruptive-analysis.com
Newsletter
Oct 2013
mail@martingeddes.com
Twitter.com/martingeddes
www.martingeddes.com
Newsletter
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