1. WORKING ON SOLE – SELLING PROJECT
SAHIL SHAH
REGIONAL MANAGER
RE/MAX MUMBAI GUJARAT MAHARASHTRA
RE/MAX Mumbai Gujarat Maharashtra

2. ABOUT RE/MAX
•Wide Network
•Trust of a Brand
•Strong Technology
•Highly qualified Agents trained
in real estate
90 Countries: 7000 Offices : 100000 Agents : 39 Years
15 States : 135 Offices : 500 Agents
RE/MAX Mumbai Gujarat Maharashtra

3. ABOUT RE/MAX BROKER OFFICE
 Past experience in •One of the first Broker
handling projects Offices in city
•One of the biggest
 Profile of broker franchise offices in the
owner of the office country
 Awards that the •Strong presence in
office has won corporate and builder circle
•System driven processes
 Training that the to make your transaction
office has gone smoother and faster
through
RE/MAX Mumbai Gujarat Maharashtra

4. PAST CLIENTS
RE/MAX Mumbai Gujarat Maharashtra

5. DEFINITION : MARKETING
 Marketing is the activity, set of instruction and
processes for creating, communicating,
delivering and exchanging offerings that have
value for customers, clients, partners, and
society at large.
RE/MAX Mumbai Gujarat Maharashtra

6. 7 P’S OF MARKETING
Product
People
Positioning Price
Packaging Promotion
Place
RE/MAX Mumbai Gujarat Maharashtra

7. PRODUCT
 Compare the product with comparable offerings
in the market place on a time to time basis
 Provide comparative market analysis report to
determine the correct product pricing on a
quarterly basis
 Features, amenities, project strengths and
weaknesses on a quarterly basis
RE/MAX Mumbai Gujarat Maharashtra

8. PRICE
 Compare the price of the product to available
products in the nearby market
 Price it as per the needs of the finance of the
builder and try to bring maximum profitability for
the builder
 Correct mix of investor : end-user to ensure
project gets accepted well
 Wrong pricing can help nearby projects
RE/MAX Mumbai Gujarat Maharashtra

9. PROMOTION
Above the Line promotion
 Local channel operators
 Local radio
 Out of home
 Magazines / Local supplements
 Nearby cinema
 Hoardings
RE/MAX Mumbai Gujarat Maharashtra

10. Below the line Promotion
 Direct mail
 Sales Promotions
 Flyers
 Point of sale booth at various places like malls,
stations, offices
 Telemarketing
 Brochures
RE/MAX Mumbai Gujarat Maharashtra

11. WEB PROMOTION
 Separate website
 Specific promotion through Google Adword
 Social Media Promotion
 Listing on key portals
 Managed Promotion on portals
 Search engine optimization
RE/MAX Mumbai Gujarat Maharashtra

12. EVENT BASED SELLING
 Key Milestones of project:
- Pre-launch, Bhoomipujan, launch, 25%-50% and
75% of project completion
 Festival based selling:
- Akshaya Tritaya, Diwali, Christmas/New year
 Education based selling
- Brokers / End-user meets
 CSR Events
- Blood donation drive at project
RE/MAX Mumbai Gujarat Maharashtra

13. PLACE
 Ensuring participation in key exhibitions at national and
international level to sell the product
 Display and information in key targeted corporate in and
around the area
 Local : MCHI, Times Property Show
- DNA Property
 International : RE/MAX shows around the world
 Property exhibitions like Sumansa, Pan-Eastern in
Middle-East, Europe and Africa
RE/MAX Mumbai Gujarat Maharashtra

14. PACKAGING
 Ensure top-in-class coordination for designing in
- Brochures
- Videos
- Virtual Tours
- Commercial
- Advertising
RE/MAX Mumbai Gujarat Maharashtra

15. POSITIONING
 Position it to sell
 Ensure that genuine buyers are able to consider
the product
 Build a brand so customers perceive us positively
and position brand as a customer-centric
 Helping define a position in the market and
working towards achieving excellence in the
same
 Awards and rating agencies
RE/MAX Mumbai Gujarat Maharashtra

16. PEOPLE
 Well qualified trained agents / staff to market the
project
 Local association promotion
 Creating an agent centric attitude to ensure
more people are working on the field towards
your project to sell it faster
RE/MAX Mumbai Gujarat Maharashtra

17. AND..
 Tieups with major housing finance companies
 Ensure local key influencers are updated and
apprised on regular basis
 Community Involvement through raising of
issues of local concern and participation
RE/MAX Mumbai Gujarat Maharashtra

18. FINANCIALS
 Be sure who is bearing cost of marketing
 Site office, sales office, cost of housekeeping
agencies etc
 Be clear on when to say NO and understand your
profitability game
 Ensure there is no parallel selling on the project
 Be careful whom you are loyal to work on in the
transaction
RE/MAX Mumbai Gujarat Maharashtra

19. Thank You
Feel free to send any of your questions to
helpdesk.mgm@remax.in
RE/MAX Mumbai Gujarat Maharashtra