Maturity Model For Internet Marketing Strategy
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![Internet Marketing Strategy ,[object Object],Who are you? What compelled you to be here? Introduction 1 The Internet changes the rules 2 E Business Maturity Model (Atos Consulting) 3 Recommendations & Resources 4](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Maturity Model For Internet Marketing Strategy
- 1. INTERNET MARKETING A Maturity Model
- 6. New Tools
- 10. Level 1 : Initial e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com
- 11. Level 2: Repeatable e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com
- 12. Level 3: Defined © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization
- 13. Level 4: Managed © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com e-business integrated enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
- 14. Level 5: Optimized © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies
- 15. Four Areas Contribute to Performance © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com
- 16. © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com
- 17. Recommendations New Tools: Understand them & Participate
- 20. Affinity The key takeaway from this chart: price does not play a major role in achieving customer loyalty. (Marketing Sherpa, July 2008) Vendors: In the most recent case, why did a customer leave? Customers: In the most recent case, why did you leave a vendor?
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- Good Morning, It is a pleasure to welcome you to the “Proven Strategies for Improving Your Search Engine Marketing” Seminar. This program is brought to you through the Association of Strategic Marketing, bytes of knowledge, Centre{source}, Inc, and Work Media, LLC. My name is Michael Galo, COO for bytes of knowledge and I will be your host. 06/06/09