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ShareSquare                                                                  http://getsharesquare.com
                                                                             contact@getsharesquare.com




What	are	Quick	Response	(QR)	Codes?
                                                                                            Scan	for	exclusive	Access!
•	   Physical	world	hyperlink:	“one	scan	=	one	click”
•	   Pull	marketing	–	discovery,	direct	response,	lead	generation,	
     sweepstakes,	distribution
•	   Connects	the	offline	environment	to	an	interactive	online	world



Why	Now?
•	   Tipping	point	=	~100MM	smartphones	(US)                                                shsq.re/v1

•	   ~50MM	scanning	apps	installed	&	counting	(US)
•	   QR	Codes	user	awareness	10-14X	higher	than	1-year	prior	
     (Google	Trends)
•	   SoLoMo	World	–	Social,	Local,	&	Mobile	behaviors	dominate	
•	   Not	“the	panacea”	of	marketing,	rather,	QR	Codes	are	an	
     effective	tool	in	the	marketing	mix	based	on	the	end	objective



How?	The	ShareSquare	Platform
•	   Create,	Communicate,	Curate,	&	Convert	from	one	platform
•	   Presentation	–	HTML5	web	app	experience:	video,	pics,	
     share,	instant	win,	email,	&	more
•	   Built-in	analytics
•	   Optimize	&	change	content	in	seconds,	not	days
•	   Flat	Payment	Plans	–	no	set	up	fees,	no	hosting	fees,	no	
     scanning	fees,	no	data	transfer	fees
•	   Download	Music	and	Apps



Best	Practices
•	   Reward	engagement	with	a	valuable	offer	–	Remember,	it’s	not	
     the	path	but	the	destination	that	matters	(exclusives,	free	“stuff”,	
     sweeps,	etc.).
•	   The	Message	Matters:	Always	include	a	call	to	action	–	“Scan	
     to	get	exclusive	content”,	or	“Scan	to	win”,	or	“Scan	for	the	
     promo”,	etc.
•	   Be	Novel	but	always	test	prior	to	deployment.
•	   Be	Mindful	of	Your	Medium:	provide	value	beyond	the	code	&	
     be	succinct.	Segment	unique	offers	into	separate	calls	to	action
•	   Educate:	additional	copy	recommended	on	how	to	get	a	
     scanning	app	or	how	to	use	the	URL
ShareSquare                                                               http://getsharesquare.com
                                                                          contact@getsharesquare.com




FAQ
                                                                            Scan	for	exclusive	Access!
Can	I	just	use	the	HTML5	Web	App	without	
the	QR	Code?

Absolutely!	We	have	many	clients	taking	this	approach.	You	don’t	
lose	any	functionality	—	you’ll	still	have	video,	pictures,	email,	etc.
                                                                                                           Discovery	made	easy:	
If	I	don’t	need	a	QR	Code	Campaign,	should	                                                                Use	your	SEM	budget	
I	still	use	ShareSquare?                                                                                   to	improve	results	to	
                                                                            shsq.re/v1                     promote	your	unique	
                                                                                                           short	URL
Yes!	You	can	use	the	HTML5	Web	app	as	an	alternative	or	
compliment	to	a	native	app.	

Can	I	use	the	HTML5	web	app	as	an	alternative	to	
a	mobile	website?
                                                                                                         Generate	Social	Activity
                                                                                                         with	Like	Lock
Yes!	Drop	in	one	line	of	code	to	your	website	and	mobile	users	will	
be	redirected	to	your	app.

Is	your	short	URL	indexed	by	search	engines?

Yes!	Another	benefit	of	using	our	platform	is	the	short	URL,	
which	would	allow	you	to	leverage	your	SEM	budget	and	simplify	
discovery	at	a	reduced	cost	as	opposed	to	promoting	a	native	app	
in	multiple	store	fronts.                                                                                      Customize	
                                                                                                               the	Banner	Ad

Can	I	create	my	own	“branded”	URL?

Yes!	Our	premium	plans	allow	you	to	use	your	own	domains	by	setting	one	CNAME	record	-	e.g.	m.awesome.com.

Is	there	a	way	to	advertise	in	the	app?

Yes!	Our	Enterprise	account	allows	full	control	of	the	300x50	banner	in	the	app.	You	can	turn	it	off,	ad	serve	through	
AdMob	or	AdSense,	or	run	“house”	ad	promotions	with	outbound	links.

Can	I	run	a	contest	or	sweepstakes?

Yes!	We	offer	an	Instant	Win	module	and	our	Email	Me	module.	Instant	Win	identifies	winners	automatically	
based	on	scans	and	your	preset	number	of	prizes.	Email	me	would	allow	for	random	winner	selections	with	
announcements	sent	via	email,	Twitter,	Facebook,	or	some	other	means.	Both	options	are	great	lead	generation	
tools.

Can	I	generate	more	social	activity?
Yes!	You	can	enable	“Like	Lock”	which	compels	users	to	“Like”	you	on	Facebook	prior	to	viewing	content.	Also,	you	
can	pre-populate	Facebook	and	Twitter	messages.	And	you	can	embed	your	Twitter	stream	into	the	app.

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ShareSquare Tear Sheet Overview & HTML5 Web Apps

  • 1. ShareSquare http://getsharesquare.com contact@getsharesquare.com What are Quick Response (QR) Codes? Scan for exclusive Access! • Physical world hyperlink: “one scan = one click” • Pull marketing – discovery, direct response, lead generation, sweepstakes, distribution • Connects the offline environment to an interactive online world Why Now? • Tipping point = ~100MM smartphones (US) shsq.re/v1 • ~50MM scanning apps installed & counting (US) • QR Codes user awareness 10-14X higher than 1-year prior (Google Trends) • SoLoMo World – Social, Local, & Mobile behaviors dominate • Not “the panacea” of marketing, rather, QR Codes are an effective tool in the marketing mix based on the end objective How? The ShareSquare Platform • Create, Communicate, Curate, & Convert from one platform • Presentation – HTML5 web app experience: video, pics, share, instant win, email, & more • Built-in analytics • Optimize & change content in seconds, not days • Flat Payment Plans – no set up fees, no hosting fees, no scanning fees, no data transfer fees • Download Music and Apps Best Practices • Reward engagement with a valuable offer – Remember, it’s not the path but the destination that matters (exclusives, free “stuff”, sweeps, etc.). • The Message Matters: Always include a call to action – “Scan to get exclusive content”, or “Scan to win”, or “Scan for the promo”, etc. • Be Novel but always test prior to deployment. • Be Mindful of Your Medium: provide value beyond the code & be succinct. Segment unique offers into separate calls to action • Educate: additional copy recommended on how to get a scanning app or how to use the URL
  • 2. ShareSquare http://getsharesquare.com contact@getsharesquare.com FAQ Scan for exclusive Access! Can I just use the HTML5 Web App without the QR Code? Absolutely! We have many clients taking this approach. You don’t lose any functionality — you’ll still have video, pictures, email, etc. Discovery made easy: If I don’t need a QR Code Campaign, should Use your SEM budget I still use ShareSquare? to improve results to shsq.re/v1 promote your unique short URL Yes! You can use the HTML5 Web app as an alternative or compliment to a native app. Can I use the HTML5 web app as an alternative to a mobile website? Generate Social Activity with Like Lock Yes! Drop in one line of code to your website and mobile users will be redirected to your app. Is your short URL indexed by search engines? Yes! Another benefit of using our platform is the short URL, which would allow you to leverage your SEM budget and simplify discovery at a reduced cost as opposed to promoting a native app in multiple store fronts. Customize the Banner Ad Can I create my own “branded” URL? Yes! Our premium plans allow you to use your own domains by setting one CNAME record - e.g. m.awesome.com. Is there a way to advertise in the app? Yes! Our Enterprise account allows full control of the 300x50 banner in the app. You can turn it off, ad serve through AdMob or AdSense, or run “house” ad promotions with outbound links. Can I run a contest or sweepstakes? Yes! We offer an Instant Win module and our Email Me module. Instant Win identifies winners automatically based on scans and your preset number of prizes. Email me would allow for random winner selections with announcements sent via email, Twitter, Facebook, or some other means. Both options are great lead generation tools. Can I generate more social activity? Yes! You can enable “Like Lock” which compels users to “Like” you on Facebook prior to viewing content. Also, you can pre-populate Facebook and Twitter messages. And you can embed your Twitter stream into the app.