OSGi World Congress 2005

2. The Business Case for
OSGi Technology &
Unveiling Release 4
Moderator:Moderator:
Dr. Susan SchwarzeDr. Susan Schwarze
VP MarketingVP Marketing OSGiOSGi Alliance & Member of the BoardAlliance & Member of the Board
Marketing Director Prosyst SoftwareMarketing Director Prosyst Software

3. Market VisionMarket Vision
•• More devices are intelligent and adaptableMore devices are intelligent and adaptable
–– Automotive electronics /Automotive electronics / telematicstelematics
–– SmartphonesSmartphones
–– Even highEven high--end home theater remote controlsend home theater remote controls
•• Data networks have become ubiquitousData networks have become ubiquitous
•• All of these components need increasingly complexAll of these components need increasingly complex
softwaresoftware

4. WhatWhat’’s In It For You?s In It For You?
HOMEAUTO OFFICE MOBILE
Service
Providers
Content &
Media Providers
Application
Developers
Manufacturers IT Providers
Cost
Savings
Increased
Speed
to Market
Strategic
Market
Differentiation
Increased
Revenue
Consolidated
Support
OSGi Alliance
INPUT AND ACCESS ACROSS THE ENTIRE VALUE CHAIN

5. QuestionsQuestions
•• Preparing for the futurePreparing for the future
–– What is the market opportunity and the real business value to usWhat is the market opportunity and the real business value to usee OSGiOSGi
technology in your market?technology in your market?
–– Do you also use the horizontal benefits of theDo you also use the horizontal benefits of the OSGiOSGi Service Platform?Service Platform?
–– What is the advantage for you to use R4 instead of R3?What is the advantage for you to use R4 instead of R3?
•• Design ChallengesDesign Challenges
–– Simplifying complex systems versus safety and securitySimplifying complex systems versus safety and security
•• Easy IntegrationEasy Integration
–– Who is the owner of the device access?Who is the owner of the device access?
–– Do you see a regional differentiation of adoption and business uDo you see a regional differentiation of adoption and business use in yourse in your
ecosystem?ecosystem?
•• What are the next steps to be tackled?What are the next steps to be tackled?

6. PanelistsPanelists
•• PeterPeter KriensKriens
–– Release 4 from a Business PerspectiveRelease 4 from a Business Perspective
•• JonJon BostromBostrom
–– The Business Case For The Mobile EcosystemThe Business Case For The Mobile Ecosystem
•• KaiKai HackbarthHackbarth / Scott Andrews/ Scott Andrews
–– OSGiOSGi Applications For The Next Generation ofApplications For The Next Generation of
Automotive and VehicleAutomotive and Vehicle
•• DeepakDeepak KamlaniKamlani
–– The Business Case For the Digital Home EcosystemThe Business Case For the Digital Home Ecosystem