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Culture and nonverbal
communication
Tips for teaching culture: practical
approaches to intercultural
communication
By Ann C. Wintergerst & Joe McVeigh
Mahsa Farahanynia
2016
Nonverbal communication
 Nonverbal communication includes the way people interact in
time and in space.
 It includes:
1. Facial expression and sounds (intonational patterns)
2. Proxemics (distance)
3. Kinesics (movement)
4. Haptics (touch)
Tips for teaching nonverbal communication
1. Identify basic concepts of nonverbal communication
2. Emphasize the connection between verbal and nonverbal
communication
3. Understand the functions of the nonverbal communication
4. Help students understand the concepts of physical space
5. Introduce various concepts of time
6. Emphasize differences between low- and high-context
communication
7. Explore kinesics, movement, and gestures in nonverbal
communication
1. Identify basic concepts of nonverbal communication
 Nonverbal communication functions for us at a
primal level and therefore is extremely important in
the communication of feelings and emotions.
 The primacy of nonverbal communication can be
seen from the earliest stages when infants
communicate through movements before mastering
language.
 Nonverbal communication and its interpretation
vary from culture to culture and understanding its
different forms and functions is an important part of
learning to communicate across culture.
What the researcher says
 If lg is the key to the core of a culture, nonverbal communication is
indeed the heart of each culture. It is omnipresent throughout the
culture.
To enter fully into a new culture accurately, we need to identify the
rules, be aware of the underlying cultural values, and understand the
connection between the functions and interpretations of the nonverbal
behavior.
 Failure to recognize nonverbal signs a breakdown in
communication since 65% of a conversation is communicated through
nonverbal cues.
 Nonverbal behavior carries a heavy affective load (Japanese’ smile
shows anger, sadness, or failure, while American’s smile show joy,
happiness, or contentment)
What teachers can do
 Build student awareness of different nonverbal communication
signals using critical incidents in which nonverbal communication
causes some type of cultural misunderstanding
2. Emphasize the connection between
verbal and nonverbal communication
“Action speak louder than words”
A combination of nonverbal and verbal behavior appears to have
greater impact than mere verbal behavior
What the research says
 Nonverbal communication (or the silent language) refers to all types
of nonverbal interaction.
1. paralanguage: Language of body and contextual elements (body
movement, the use of time and space)
2. Voice: Stress, volume, rate of delivery
 There are lots of subtleties in using these cues, for example:
1. When saying “excuse me” in English with a drop in pitch shows
anger, anxiety, frustration, impatience, while saying it with a slight
rising shows friendliness and relaxed attitude
2. In US →okay; In Brazil → an insult; In Japan → money
What the research says
 Nonverbal cues (intentional or unintentional) may
underscore, replace, or even disagree the meaning of the
messages conveyed with words.
 Nonverbal cues are affected by cultural, situational, and
individual variations, personality, gender,
socioeconomic status, a special communicative context.
 Nonverbal behavior does not necessarily involve
nonverbal communication.
Nodding is nonverbal communication when a message
of agreement or disagreement is sent or received.
What teachers can do
 Point out the importance of nonverbal messages during the
delivery of verbal messages. It is possible that what a person says
with words can differ from what she/he demonstrates through
gestures and actions. Students need to learn how to decipher
nonverbal codes and interpret them appropriately.
 Play the part of a speaker whose nonverbal communication gives
a different message from his/her spoken words.
 Model appropriate nonverbal communication in L2
3. Understand the functions of the
nonverbal communication
 Nonverbal communication is used to convey meaning or
emotions and often to achieve a particular purpose.
e.g., Nodding means:
1. The answer is correct
2. We agree with comments
3. We are too busy to deal with the question, & need to go on
What the research says
 Nonverbal communication can vary not in use but also in function.
 Various functions of nonverbal communication:
1. Reflecting identity: Unspoken signals such as our choice of clothes, jewelry,
vocalics (voice quantifiers such as accent, pitch, volume, tempos, etc.) and
our vocalization (sounds such as laughing, crying, moaning, hesitation,
silence) send a message about who we are.
2. Expression of emotion and attitudes through kinesics (facial expression,
gestures, and vocalics, or voice quantifiers)
3. Conversation management via kinesics and Oculesics (eye movement)
4. Forming impression via facial expressions & posture
5. Creating interpersonal attraction via facial expressions &posture
 We are culturally conditioned to examine the posture & facial expression of
others to learn about them.
What teachers can do
 Demonstrate the use of tone, facial expressions, gesture, eye
contact, touch, and space.
 Check whether they understand how these nonverbal patterns
reflect different cultural backgrounds, practices, and perspectives
and the effect that they may have on a conversation by asking
them to do role plays.
 Improve students’ conversational management via nonverbal cues
to help them succeed in academic and social communication tasks
4. Help students understand the concepts of physical
space
 Spatial behaviors are
part of communication
process and carry a
greater weight in
conveying meaning than
the spoken word.
What the research says
 Proxemics: The use of physical space, such as distance between people
& physical positioning of people in relation to one another
 If the space between two people reduced to nothing, then they are
touching. Haptics, or touch, refers to behaviors with hands, lips, and
arms. This behavior can vary in duration, intensity, and frequency.
 The perception, function, and meaning of touch can vary across cultures
because different cultures have different standards, expectations, and
rules.
 Examples: handshaking, hugging, kicking, poking, or grabbing
What teachers can do
 Build their own awareness of the functions of proxemics and
haptics in nonverbal communication.
 Show how distance and touching are viewed in their own culture
and in L2
 Show appropriate behavior such as greetings or leave-takings or
the amount of pressure and the length of time for a handshake.
5. Introduce various concepts of time
 How important is time? Is time sth to be spent, wasted, or given?
 Concepts of punctuality are a matter of cultural perspective, what
is considered on time in one culture doesn’t necessarily the same
in another culture
What the research says
 Time is viewed differently by Western and Estern cultures, and within these
cultures, ideas about time differ from one country to another.
 Americans Time is money They are fast-paced, action-oriented, and
linear time-oriented
Time as sth fixed in nature, sth around them from which they can not escape, and
sth that is ever-present in their environment
 Eastern countries Time is not as linear or capable of being managed but as
cyclic, flexible, or adaptable, and sth that comes around again and again
 Chronemics from three perspectives:
1. Monochromic time (M-time): Do one thing at a time (North America and
northern Europeans, Swiss)(time is fixed)
2. Polychromic time (P-time): Do multiple things at a time (time is flexible, Latin
Americans)
3. Synchrony: Coordinating actions in time through mutual understanding
What teachers can do
 Introduce various concepts of time to students.
 Use explicit examples in the classroom of ways that time works in
different cultures.
 Lead discussions about time, punctuality, and cultural differences
 It is important that the teacher makes sure students understand what is
considered appropriate regarding time in the target culture.
6. Emphasize differences between low- and
high-context communication
 Some cultures communicate more explicitly. Messages are
spelled out directly in speech and writing (tell it like it is).
 In other cultures they are communicated indirectly (beat around
the bush).
What the research says
 In high-context messages, large part of it is conveyed through context or
social situation and very little is in the coded, explicit, transmitted part of
the message. Members of collectivistic communication
 In low-context message, the situation plays a minor role in
communication since they are largely conveyed through spoken
language Members of individualistic cultures
 Three other characteristics:
1. The use of overt or covert message (overt message in low-context
communication and covert message in high-context communication)
2. The importance of in-groups and out-groups (low flexibility in high-
context communication and much grater flexibility in low-context
communication )
3. The orientation to time (flexible nature of time in high-context
communication and fixed nature of time in low-context
communication)
What teachers can do
 Moving from high-context communication to low-context
communication or vice versa is challenging for students.
 Teachers can illustrate the differences between high- and low-
context cultures by providing examples of behaviors.
 Teachers can share their own experiences and examples with their
students.
 The students themselves can also be valuable resources for each
other.
7. Explore kinesics, movement, and gestures in
nonverbal communication
 The way in which we move our bodies also send messages to our
listeners.
 The body can signal a message that seems to be quite different
from the one being conveyed verbally.
 It is declared that body language is more reliable than spoken
language when attempting to identify which of the two
conflicting meanings conveys the true feelings of the speaker.
What the research says
 Birdwhistell (1970) called body language kinesics and identified
meaningful units of body movement, called kinemes.
 Kinemes includes facial expressions and many other movements
such as those involving the eyes, head, shoulder, and hands.
(posture and pantomime)
 Affective considerations can be conveyed kinesically.
What the research says
 Differences in kinesics:
1. Italians, South Americans, most Latin Americans, Africans, and
Middle Easterners use a lot of gestures.
2. Japanese, Chinese, and Finns use only minimal body language.
 We send messages through eye contact or Oculesics (such as gaze,
blinking, glancing, squinting)
 Two type of people (Lewis, 2000)
1. Multiactive people (talkative and people-oriented ones)
2. Quiet-group people
What teachers can do
 Teachers can help students explore kinesics, movement, and
gestures by demonstrating appropriate and inappropriate behavior
in the classroom by engaging students in role plays, showing
films, or displaying pictures that feature different kinds of
nonverbal behavior.
 Teachers must be aware that the nonverbal dimension plays an
important role in their own interaction as well.
Culture and nonverbal communication

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Culture and nonverbal communication

  • 1. Culture and nonverbal communication Tips for teaching culture: practical approaches to intercultural communication By Ann C. Wintergerst & Joe McVeigh Mahsa Farahanynia 2016
  • 2. Nonverbal communication  Nonverbal communication includes the way people interact in time and in space.  It includes: 1. Facial expression and sounds (intonational patterns) 2. Proxemics (distance) 3. Kinesics (movement) 4. Haptics (touch)
  • 3. Tips for teaching nonverbal communication 1. Identify basic concepts of nonverbal communication 2. Emphasize the connection between verbal and nonverbal communication 3. Understand the functions of the nonverbal communication 4. Help students understand the concepts of physical space 5. Introduce various concepts of time 6. Emphasize differences between low- and high-context communication 7. Explore kinesics, movement, and gestures in nonverbal communication
  • 4. 1. Identify basic concepts of nonverbal communication  Nonverbal communication functions for us at a primal level and therefore is extremely important in the communication of feelings and emotions.  The primacy of nonverbal communication can be seen from the earliest stages when infants communicate through movements before mastering language.  Nonverbal communication and its interpretation vary from culture to culture and understanding its different forms and functions is an important part of learning to communicate across culture.
  • 5. What the researcher says  If lg is the key to the core of a culture, nonverbal communication is indeed the heart of each culture. It is omnipresent throughout the culture. To enter fully into a new culture accurately, we need to identify the rules, be aware of the underlying cultural values, and understand the connection between the functions and interpretations of the nonverbal behavior.  Failure to recognize nonverbal signs a breakdown in communication since 65% of a conversation is communicated through nonverbal cues.  Nonverbal behavior carries a heavy affective load (Japanese’ smile shows anger, sadness, or failure, while American’s smile show joy, happiness, or contentment)
  • 6. What teachers can do  Build student awareness of different nonverbal communication signals using critical incidents in which nonverbal communication causes some type of cultural misunderstanding
  • 7. 2. Emphasize the connection between verbal and nonverbal communication “Action speak louder than words” A combination of nonverbal and verbal behavior appears to have greater impact than mere verbal behavior
  • 8. What the research says  Nonverbal communication (or the silent language) refers to all types of nonverbal interaction. 1. paralanguage: Language of body and contextual elements (body movement, the use of time and space) 2. Voice: Stress, volume, rate of delivery  There are lots of subtleties in using these cues, for example: 1. When saying “excuse me” in English with a drop in pitch shows anger, anxiety, frustration, impatience, while saying it with a slight rising shows friendliness and relaxed attitude 2. In US →okay; In Brazil → an insult; In Japan → money
  • 9. What the research says  Nonverbal cues (intentional or unintentional) may underscore, replace, or even disagree the meaning of the messages conveyed with words.  Nonverbal cues are affected by cultural, situational, and individual variations, personality, gender, socioeconomic status, a special communicative context.  Nonverbal behavior does not necessarily involve nonverbal communication. Nodding is nonverbal communication when a message of agreement or disagreement is sent or received.
  • 10. What teachers can do  Point out the importance of nonverbal messages during the delivery of verbal messages. It is possible that what a person says with words can differ from what she/he demonstrates through gestures and actions. Students need to learn how to decipher nonverbal codes and interpret them appropriately.  Play the part of a speaker whose nonverbal communication gives a different message from his/her spoken words.  Model appropriate nonverbal communication in L2
  • 11. 3. Understand the functions of the nonverbal communication  Nonverbal communication is used to convey meaning or emotions and often to achieve a particular purpose. e.g., Nodding means: 1. The answer is correct 2. We agree with comments 3. We are too busy to deal with the question, & need to go on
  • 12. What the research says  Nonverbal communication can vary not in use but also in function.  Various functions of nonverbal communication: 1. Reflecting identity: Unspoken signals such as our choice of clothes, jewelry, vocalics (voice quantifiers such as accent, pitch, volume, tempos, etc.) and our vocalization (sounds such as laughing, crying, moaning, hesitation, silence) send a message about who we are. 2. Expression of emotion and attitudes through kinesics (facial expression, gestures, and vocalics, or voice quantifiers) 3. Conversation management via kinesics and Oculesics (eye movement) 4. Forming impression via facial expressions & posture 5. Creating interpersonal attraction via facial expressions &posture  We are culturally conditioned to examine the posture & facial expression of others to learn about them.
  • 13. What teachers can do  Demonstrate the use of tone, facial expressions, gesture, eye contact, touch, and space.  Check whether they understand how these nonverbal patterns reflect different cultural backgrounds, practices, and perspectives and the effect that they may have on a conversation by asking them to do role plays.  Improve students’ conversational management via nonverbal cues to help them succeed in academic and social communication tasks
  • 14. 4. Help students understand the concepts of physical space  Spatial behaviors are part of communication process and carry a greater weight in conveying meaning than the spoken word.
  • 15. What the research says  Proxemics: The use of physical space, such as distance between people & physical positioning of people in relation to one another  If the space between two people reduced to nothing, then they are touching. Haptics, or touch, refers to behaviors with hands, lips, and arms. This behavior can vary in duration, intensity, and frequency.  The perception, function, and meaning of touch can vary across cultures because different cultures have different standards, expectations, and rules.  Examples: handshaking, hugging, kicking, poking, or grabbing
  • 16. What teachers can do  Build their own awareness of the functions of proxemics and haptics in nonverbal communication.  Show how distance and touching are viewed in their own culture and in L2  Show appropriate behavior such as greetings or leave-takings or the amount of pressure and the length of time for a handshake.
  • 17. 5. Introduce various concepts of time  How important is time? Is time sth to be spent, wasted, or given?  Concepts of punctuality are a matter of cultural perspective, what is considered on time in one culture doesn’t necessarily the same in another culture
  • 18. What the research says  Time is viewed differently by Western and Estern cultures, and within these cultures, ideas about time differ from one country to another.  Americans Time is money They are fast-paced, action-oriented, and linear time-oriented Time as sth fixed in nature, sth around them from which they can not escape, and sth that is ever-present in their environment  Eastern countries Time is not as linear or capable of being managed but as cyclic, flexible, or adaptable, and sth that comes around again and again  Chronemics from three perspectives: 1. Monochromic time (M-time): Do one thing at a time (North America and northern Europeans, Swiss)(time is fixed) 2. Polychromic time (P-time): Do multiple things at a time (time is flexible, Latin Americans) 3. Synchrony: Coordinating actions in time through mutual understanding
  • 19. What teachers can do  Introduce various concepts of time to students.  Use explicit examples in the classroom of ways that time works in different cultures.  Lead discussions about time, punctuality, and cultural differences  It is important that the teacher makes sure students understand what is considered appropriate regarding time in the target culture.
  • 20. 6. Emphasize differences between low- and high-context communication  Some cultures communicate more explicitly. Messages are spelled out directly in speech and writing (tell it like it is).  In other cultures they are communicated indirectly (beat around the bush).
  • 21. What the research says  In high-context messages, large part of it is conveyed through context or social situation and very little is in the coded, explicit, transmitted part of the message. Members of collectivistic communication  In low-context message, the situation plays a minor role in communication since they are largely conveyed through spoken language Members of individualistic cultures  Three other characteristics: 1. The use of overt or covert message (overt message in low-context communication and covert message in high-context communication) 2. The importance of in-groups and out-groups (low flexibility in high- context communication and much grater flexibility in low-context communication ) 3. The orientation to time (flexible nature of time in high-context communication and fixed nature of time in low-context communication)
  • 22. What teachers can do  Moving from high-context communication to low-context communication or vice versa is challenging for students.  Teachers can illustrate the differences between high- and low- context cultures by providing examples of behaviors.  Teachers can share their own experiences and examples with their students.  The students themselves can also be valuable resources for each other.
  • 23. 7. Explore kinesics, movement, and gestures in nonverbal communication  The way in which we move our bodies also send messages to our listeners.  The body can signal a message that seems to be quite different from the one being conveyed verbally.  It is declared that body language is more reliable than spoken language when attempting to identify which of the two conflicting meanings conveys the true feelings of the speaker.
  • 24. What the research says  Birdwhistell (1970) called body language kinesics and identified meaningful units of body movement, called kinemes.  Kinemes includes facial expressions and many other movements such as those involving the eyes, head, shoulder, and hands. (posture and pantomime)  Affective considerations can be conveyed kinesically.
  • 25. What the research says  Differences in kinesics: 1. Italians, South Americans, most Latin Americans, Africans, and Middle Easterners use a lot of gestures. 2. Japanese, Chinese, and Finns use only minimal body language.  We send messages through eye contact or Oculesics (such as gaze, blinking, glancing, squinting)  Two type of people (Lewis, 2000) 1. Multiactive people (talkative and people-oriented ones) 2. Quiet-group people
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  • 29. What teachers can do  Teachers can help students explore kinesics, movement, and gestures by demonstrating appropriate and inappropriate behavior in the classroom by engaging students in role plays, showing films, or displaying pictures that feature different kinds of nonverbal behavior.  Teachers must be aware that the nonverbal dimension plays an important role in their own interaction as well.