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Tws Fy07 Q4 Evaluation 10 09 07
1.
TWS FY2007 Online
Goals and Progress Presented by: Sarah DiJulio, Marie Ewald, Matt Reading, James Hupp
2.
3.
KEY GOALS VS
ACTUALS
4.
5.
6.
7.
Spotted Owl Response
by Segment
8.
9.
LIST GROWTH: Month
by Month
10.
List Growth: Composition
11.
12.
13.
Advocacy Overview
14.
Advocacy: Response Rates
15.
16.
E-Newsletter: Overview
17.
E-Newsletter: CTR by
Section
18.
19.
Fundraising: Overview
20.
Fundraising: Average Gift
21.
Fundraising: Donate Page
Conversions
22.
Fundraising: Donate Page
Copy
23.
Fundraising: Donate Page
Fields
24.
Donate Page Example:
Oxfam
25.
Donate Page Example:
Care
26.
27.
28.
29.
30.
California/Colorado Cultivation
31.
The Wilderness Society
Discussion
32.
Advocacy: Response Rates
33.
List Growth: Churn
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