This is the slide set we used for the Workshop in Innovation in Action yearly symphosium. We aimed for engaging people and to make them feel how it is to gamify a process. We did explore challenging innovative ideas around the future of bikes, bike 3.0!
2. Today‟s Purpose
“Gain better insight into
Gamification – what it is and how
it can be used – through learning
about examples and hands-on
experience from a fictional case”
2
3. Workshop structure
“Life is a
succession of
lessons which
must be lived to
be understood.”
― Ralph Waldo
Emerson
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evaluation
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
16. Customer case: Together with Zeeno CGI helped
Scania change driving habits of drivers permanently
Saving 10% of fuel
(fuel consumption accounts for 40% of
heavy goods vehicle operation costs)
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17. Workshop structure
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evaluation
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
18. Areas
Team Green
Team Blue
Team Orange
Team Pink
Team Purple
Customer Engagement
Energy
Employee Performance
Knowledge Management
Product/Service Innovation
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19. Apple as an example
“Everything we do, we believe is challenging the status quo,
we believe in thinking differently. The way we challenge the
status quo is by making our products beautifully designed,
simple to use, and user-friendly. We just happen to make great
computers. Want to buy one?”
challenging the
status quo
beautifully
designed, simple to
use, and user-friendly
Why?
How?
What?
Source: Sinek (2009)
happen to make great
computers
20. Golden circle – Rental car firm example
“Offers traveling people unique
services that challenges the
regular experience. With a
digital proposition we go green
together with our clients.”
No. 20
21. Workshop 1
The goal is to present a gamified concept
1. Pick one area / team
2. Read the case study
- biCycle Global Innovation (CGI)
3. Finalize your Golden Circle
- one / team
Use Post-it to collect input from team
members
15 min – WS I Golden
Circle
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22. The Golden Circle
WHY
“Everything we do, we believe is
challenging the status quo
HOW
WHAT
Why?
SUMMARY
How?
What?
“Everything we do, we believe is challenging the
status quo
__________________________________________
__________________________________________
…synthesizing a
__________________________________________
common objective
Source: Sinek (2009)
__________________________________________
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23. Workshop structure
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evaluation
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
24. The framework - Business Model Canvas
Value Propositions
Customer
Relationships
Key
Activities
Customer
Segments
Key
Partnerships
Key Resources
Channels
Cost
Structure
Revenue Streams
Source: Osterwalder et al. (2009)
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27. Workshop 2
Add the fun factor to your Business Model Canvas
1.Review the business
model canvas
A. Output from Golden circle
B. Add the funfactor into
Business model canvas
C. Use prepared template
+ Add your ideas
Write in handouts!
15 min – WS 2
Review Business Model canvas
and add fun factor
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28. Workshop structure
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evaluation
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
29. Bartle: 4 standard gamer profiles that determine
a gamer‟s social actions
ACTING
Win
Hack
Harass
Create
Challenge
Cheat
KILLERS
ACHIEVERS
Taunt
Show off
Heckle
Compare
Tease
PLAYERS
WORLD
Express
Explore
View
Like
Help
SOCIALIZERS
Comment
Share
Greet
EXPLORERS
Rate
Vote
Curate
Give
INTERACTING
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Review
30. Start
Describe Target Group
Add from 1-5 how much your
target group ar the different
personalities. Use this input when
selecting activitites.
Explorer
Achiever
Killer
Socializer
Awards are given by your
progress of collecting points.
Points, add activities and
achievements down below.
Achievements is
something accomplished
_______________________
_____________________
_______________________
_____________________
_______________________
_____________________
_______________________
_____________________
_______________________
_______________________
Progress bar show how
complete something are.
_______________________
_______________________
____________________
_______________________
_______________________
_______________________
Rules for the game
_______________________
____________________
_______________________
Levels reached from your
activities
____________________
_______________________
____________________
_______________________
_______________________
31. Workshop 3
The goal is to present a gamified concept of a challenge
1.Create your gameplan
A. Business model canvas input
A. Customer segments – target
group
B. Map your target groups
B. Create the gameplan
C. Will the game be fun
2.Prepare for a 2 min
presentation
1. The most fun / innovative
gameplan will be the final WINNER
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25 min – WS 3
Create a Game
Plan
32. Workshop structure
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evalutaion
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
33. Team Green
Team presentation
(2 min)
Team Blue
Team Orange
Team Pink
Team Purple
33
Customer Engagement
Energy
Employee Performance
Knowledge Management
Product/Service Innovation
34. Vote now!
Team Green
Team Blue
Team Orange
Team Pink
Team Purple
Customer Engagement
Energy
Employee Performance
Knowledge Management
Product/Service Innovation
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35. Workshop structure
2,5 hours
30 min - Introduction to
Gamification CGI
- Scania Reference case
Performance evalutaion
20 min – WS 1 Golden Circle
20 min –
WS 2 Business Model Canvas
30 min – WS 3 Create a Game Plan
30 min – Group presentation
20 min – Evaluate
– open discussion, feedback
36. How to succeed with your game mechanics
• Create motivation by cooperation rather than
•
•
•
•
•
competition
Harmonize strategy with business goals
Understand the large group
Adapt to the target group
Adjust to your culture
Make it simple
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37. Successfull integration of gamification requires a
structured design process
Define business objectives
• List and rank objectives
• Delete „mechanics‟ (means to an end)
• Justify objectives
Delineate target behaviours
• Concrete and specific: Visit your restaurant,
exercise for 30 minutes, share information, etc.
• Develop metrics for succes
Identify and describe players
Define activity cycles
Fun factor / randomness
Deploy the appropriate tools
• Describe their relationship to you
• What motivates them?
• Segment (e.g. Bartle: Killer, Achiever, Explorer, Socializer)
Motivation > Action > Feedback > Motivation > etc
• Engagement loops
• Progression stairs
•
•
•
•
Hard fun: challenges and puzzles
Easy fun: casual enjoyment
Experimental fun: trying new experiences
Social fun: interaction with others
• Game dynamics
• Game mechanics
• Game components
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