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Mitel Getting to Green Contributing to a Greener Future Together
Changing Business Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A strategic plan for reducing the costs of energy consumption is now a must for gaining competitive differentiation
Identifying Corporate Challenges...  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bigger Picture Source: The Climate Registry, 2008
Coordinating Internal Activities
The New Reality Source: IDC YOU, Me and Green IT 2008 40% of enterprise CIOs indicate payback on Green IT within 1 year
Global IT Spending on Servers & Power vs. Cooling Energy management in the Data Center is now a key area for energy and cost optimization IDC, 2007
Power is Top of Mind IDC, 2007
A New Corporate Business Case – Triple Bottom Line (3BL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Financial Performance Social Commitment Environmental Responsibility
The Power of Collective Action – Taking the First Steps Our Company Reducing our corporate footprint Step 4 Our Commitment End of Life Recycling –Take IT Back Programs Step 3 Our Solutions  Lowering the carbon footprint of our customers  Step 1 Our Products  Most energy efficient on the market Step 2
Our Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reducing unnecessary corporate and employee travel while improving corporate productivity and decision-making
Centralized Administration of Geographically Dispersed Sites Saves trips to do on-site maintenance and MACs, thereby saving time, money and fuel. 3300 ICP PSTN Headquarters 3300 Survivable Media Gateways PSTN Hosted Apps Centralized Management 3300 Call  Controller Branch Office 3300 Survivable Media Gateway PSTN Small Office Small Branch or Home Office Line Interface Module DSL / Cable Modem IP Set LAN PSTN WAN / Internet
Reduce Corporate Travel Between Sites ,[object Object],[object Object],Mitel Teleworker Workstation Mitel Quick Conference Microsoft Office  Communicator New York Los Angeles Toronto WAN / Internet
Reduce Corporate Travel  Mitel Conferencing and Collaboration Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 600 employee company with 10% flying in U.S. monthly generates 2160 tons of greenhouse gases per year
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reduced travel to customer sites to train store personnel Laurel Grocery Company Remote Support for 400 Retailers     
The Impact of Commuting ,[object Object],[object Object],* Source: Environmental Defense report, June 2006 If 10% of the workforce tele-worked one day a week, it would save over 1.2M gallons of fuel per week (US EPA)
Reduce Employee Commuting Mitel Teleworker Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],64% of U.S Businesses Believe Telecommuting May Represent an Efficient Way to Address Global Warming   (Source: 2007 CDW Telework Report ) ,[object Object],[object Object],[object Object],[object Object],[object Object],Source 2007 TeleworkExchange.com
Creating a Virtual Work Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The IP system will allow us to retain the integrity of our ‘knowledge workers’ throughout the country while maintaining our employees location preference” (Lauren Johansson, Telecoms Manager)
Power – From the Data Center to the Desktop ,[object Object],LAN / WAN Networking Layer Wireless Servers Desktop Applications PC IP Phones
What’s in a Watt ? * Assumes 5% rate increase An average car emits 63 tons of CO 2  in its lifetime An average household creates 5.5 tons of CO 2  per year  3.62W 6.15W @ 7.776 cents/kWh * x 24 hrs x  365 days x 7 year life $17.28 $29.32 Per 600 phones over lifetime $12,059 122 tons of CO 2 $20,464 208 tons of CO 2 Saving per 600 phones over lifetime $8,400 and 86 tons of CO 2
Reduce Power Consumption Typical System Comparisons *Assumptions: 1000 user system, fully redundant, standard network configuration with a typical mix of IP sets and common equipment For every watt of equipment power used, budget another .86 watts of power to cool that equipment 21.34 21.06 27.12 14.06 12.33 Tons of CO2 $3850 $3800 $4894 $2537 $2225 Cost / year 5664 5590 7200 3732 3273 Total (watts) (1000 user system*) 49,617 48,968 63,072 32,692 28,678 Kwh/yr Nortel Avaya  Cisco ShoreTel Mitel Equipment
A System Level Perspective For every watt of equipment power used, the enterprise has to budget another .86 watts of power to cool that equipment 12.33 Tons of CO2 $2225 Cost / year 28,678 Kwh/yr 3273 Total (watts) (1000 user system*) Mitel Equipment
LLDP-MED ,[object Object],[object Object],[object Object],I’m a PC PSTN I’m an  IP-Phone I’m an  IP-Phone I’m an  IP-Phone I’m a  switch I’m a  switch I’m an  IP-PBX I’m a  switch I’m a  switch I’m a  switch I’m a  switch I’m a  switch I’m a PC I’m a PC
Lowering IP Phone Power Consumption ,[object Object],[object Object],[object Object],[object Object]
New Innovations – Mitel & Sun Microsystems  Integrated VoIP   ,[object Object]
Energy efficiencies on an integrated IP Network   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mitel 3300 ICP  SIP Interface Heating Lighting Application Server LAN Mitel 5340 IP Phone Custom Applications to Manage Energy Consumption
Getting to Green – Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Waste Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recycling metals reduces greenhouse gas emissions by requiring significantly less energy to manufacture from recyclables than virgin ore and by avoiding land-filling
Responsible E-waste Reduction ,[object Object],[object Object],[object Object],[object Object],Arkansas, California, Maine, Massachusetts, Minnesota and Washington have passed regulations governing the disposal and/or recycle of electronic waste
Greening the Bottom Line ,[object Object],[object Object],[object Object],Annual CO2  Savings Annual  Savings Opportunity Based on a 1000 employee company A 1000 employee company can save $38,670 and reduce CO 2  by 195 tons or more annually ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ISO 14001:2004
Take the First Step   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Green, Be Green, Demand Green
Thank you The information conveyed in this presentation, including oral comments and written materials, is confidential and proprietary to Mitel and is intended solely for Mitel ® employees and members of Mitel’s reseller channel. If you are not a Mitel employee or a Mitel reseller, you are not the intended recipient of this information and are not invited to the conference, and cannot participate in or listen to and/or view the presentation. Please delete or return any related material. Mitel will enforce its rights to protect its confidential and proprietary information, and failure to comply with the foregoing may result in legal action against you or your company .

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Getting to Green w/ MITEL

  • 1. Mitel Getting to Green Contributing to a Greener Future Together
  • 2.
  • 3.
  • 4. The Bigger Picture Source: The Climate Registry, 2008
  • 6. The New Reality Source: IDC YOU, Me and Green IT 2008 40% of enterprise CIOs indicate payback on Green IT within 1 year
  • 7. Global IT Spending on Servers & Power vs. Cooling Energy management in the Data Center is now a key area for energy and cost optimization IDC, 2007
  • 8. Power is Top of Mind IDC, 2007
  • 9.
  • 10. The Power of Collective Action – Taking the First Steps Our Company Reducing our corporate footprint Step 4 Our Commitment End of Life Recycling –Take IT Back Programs Step 3 Our Solutions Lowering the carbon footprint of our customers Step 1 Our Products Most energy efficient on the market Step 2
  • 11.
  • 12. Centralized Administration of Geographically Dispersed Sites Saves trips to do on-site maintenance and MACs, thereby saving time, money and fuel. 3300 ICP PSTN Headquarters 3300 Survivable Media Gateways PSTN Hosted Apps Centralized Management 3300 Call Controller Branch Office 3300 Survivable Media Gateway PSTN Small Office Small Branch or Home Office Line Interface Module DSL / Cable Modem IP Set LAN PSTN WAN / Internet
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. What’s in a Watt ? * Assumes 5% rate increase An average car emits 63 tons of CO 2 in its lifetime An average household creates 5.5 tons of CO 2 per year 3.62W 6.15W @ 7.776 cents/kWh * x 24 hrs x 365 days x 7 year life $17.28 $29.32 Per 600 phones over lifetime $12,059 122 tons of CO 2 $20,464 208 tons of CO 2 Saving per 600 phones over lifetime $8,400 and 86 tons of CO 2
  • 21. Reduce Power Consumption Typical System Comparisons *Assumptions: 1000 user system, fully redundant, standard network configuration with a typical mix of IP sets and common equipment For every watt of equipment power used, budget another .86 watts of power to cool that equipment 21.34 21.06 27.12 14.06 12.33 Tons of CO2 $3850 $3800 $4894 $2537 $2225 Cost / year 5664 5590 7200 3732 3273 Total (watts) (1000 user system*) 49,617 48,968 63,072 32,692 28,678 Kwh/yr Nortel Avaya Cisco ShoreTel Mitel Equipment
  • 22. A System Level Perspective For every watt of equipment power used, the enterprise has to budget another .86 watts of power to cool that equipment 12.33 Tons of CO2 $2225 Cost / year 28,678 Kwh/yr 3273 Total (watts) (1000 user system*) Mitel Equipment
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Thank you The information conveyed in this presentation, including oral comments and written materials, is confidential and proprietary to Mitel and is intended solely for Mitel ® employees and members of Mitel’s reseller channel. If you are not a Mitel employee or a Mitel reseller, you are not the intended recipient of this information and are not invited to the conference, and cannot participate in or listen to and/or view the presentation. Please delete or return any related material. Mitel will enforce its rights to protect its confidential and proprietary information, and failure to comply with the foregoing may result in legal action against you or your company .

Hinweis der Redaktion

  1. Slide Notes: The economic and environmental impacts of the steadily increasing amount of energy used to cool and power data centers have taken center stage. According to a Nemertes Research report, power and power scalability are the primary challenge for 63% of enterprises. How much of the power bill at your organization is for IT? The New York Times reported an estimate from experts that energy costs can be 40 percent of the cost of operating a data center. And according to EPA statistics, it costs $4.5 billion a year for the electricity to run the nation's server farms ["Taming the Guzzlers That Power the World Wide Web" by Matthew L. Wald, The New York Times, Nov. 7, 2007]. Typically the CIO and data center managers are not accountable for the data center portion of the utility bills The clear message is that the energy consumption pattern of IT and enterprise data centers must be radically altered, not in the future, but right now.
  2. Chart is included to probe into the issues in more detail and to develop a deeper understanding of what the retailer needs from an IP solution. Financial and operations typically come up as the 2 most common issues. Questions to ask about Customer Focus: What initiatives are currently being put into place to address customer loyalty issues? (the retailer may suggest that the chain will look towards sales specialists that have deeper product knowledge of key products in the store. This increases the importance of IVR and wireless at the store level). Ask: If the retailer is in bigbox: Do they know what there call abandon rate is to the store? Do they currently have any in-store paging solutions? For clothing retailers: Ask if they have any issues with customer service in the fitting rooms (this is frequently sited as a problem area - due to lack of staffing - for retailers. Financial: Can offer to do an ROI if needed. Ask about calling frequency between store to corporate, Do they currently pay a service provider for conference calls? In probing Mitel discovered a retailer that was paying for 9000 conference calls a month! The ROI for the elimination of SP fees can be within a few months. Business Communications How many stores is the average regional manager responsible for and how often do the visit stores each month? What, if any, teleworking solutions do regional managers use today? Are there currently any home based employees within HQs? Is this a model that could be explored? How many buyers are employed within the corp? How often are the buyers on the road? Could a hotdesking model be implemented here? What communications tools do management have? Would twinning solutions ensure better accessibility? INDUSTRY BACKGROUND: SHINKAGE (THEFT) FACTS Did you Know… on average, theft is responsible for losses equal to 2 to 5 percent of turnover A staggering 53 percent of unseen losses are the result of employee theft. But it is time for retailers to say ‘BOGOF’ to those members of staff who betray their trust and use their positions to line their own pockets, especially as it accounts for more than 50 per cent of all store theft, the values involved range from between 10 to 20 times those of items stolen by customers. However, the good news is that because the crime occurs at the EPOS, modern technology is now more able to detect it, whether it is ’sweet hearting’, refund fraud or straight-forward till dipping. North American reprots demonstrate that s hoplifting and customer theft is increasingly driven by organized crime Source: IMS Research 2004
  3. There are 6 gases that contribute to global warming and ozone depletion. The Climate Registry and other organizations around the world measure these on a variety of voluntary or mandatory reporting policies depending on regional legislation. Everything from purchased electricity to employee commuting can be tracked and converted into annual tonnage of emissions. Each source plays a role and each emitter has control over some of the their sources. An emitter’s ability to control and improve on emissions is a continual balance between corporate will and economic business requirements.
  4. There are many opportunities going forward and Mitel is continuously evaluating choices, benefits and impact. Are you motivated enough to do your part? Are you motivated enough to step forward and volunteer to drive Mitel forward? If so….
  5. Slide Notes: Mitel has a long standing environmental policy supported by senior management and the board of directors: Mitel is committed to protecting the environment as part of operations and in the development, testing, distribution, ultimate disposal of products and in continual improvement in environmental performance. This policy has been the core of our environmental management system and our ISO14001 certification since 1999. Many people and companies are now realizing that greening a company is rapidly becoming not just about being a good corporate citizen or corporate responsibility, or about meeting local regulations but also about bottom line benefits CIOs are being profoundly affected by this rapidly growing data center power consumption (up by an unprecedented 23 percent since 2005). The associated invisible CapEx and OpEx power and cooling costs of supporting this growth are now being baked into future IT financials. CIOs are going to be faced with very painful budget choices—like cutting back on new application development IDC Survey done of top 500 enterprise CIO level on the reasons for investing in Green IT Other green conscious activities include: Corporate travel Recycling Commuting, rideshare, cycling Teleworking, teleconferencing or on-line collaboration
  6. Slide Notes: Over 50% of the energy consumed by data centers is now utilized for power and cooling infrastructure Over the next 5 years, the cost to power and cool the worldwide installed base of servers is projected to grow 4X compared to the growth rate for new server spending Source: IDC# 211280
  7. Slide Notes: Increasingly Green IT is appearing on the agenda of Corporate CIO’s and has begun to influence buying criteria and end of life disposal According to IDC's U.S. Green IT survey, 80% of executives say that Green IT is growing in importance for their organization, and 43% say they consider a vendor's "greenness" when selecting their suppliers.
  8. Source: Electricity is Your Network Lifeblood NoJitter.com Blog Posted by Matt Brunk | Feb 25, 2008 Not only is time “money” but so is inefficient or excessive use of materials, fuel or power consumption. All have an impact o the bottom line or margin. Fuel efficiency of fleets, or corporate travel Data center and communications equipment power consumption contribute over 40& of a company’s electricity demands By being aware of materials that go into our products, their sources and their disposal and packaging, we can also make informed choices that save money AND benefit the environment.
  9. Mitel focus on the environment consists of 4 themes or steps
  10. Take Away Message : The Mitel suite of conferencing,collaboration, contact center, and custom applications help employees to work as a fully functioning part of the team - remotely. These solutions enable companies to incorporate business process which lower the overall corporate impact on the environment. 1.Commute for the Environment (Collaboration Solutions) 2. Support Telecommuting 3. Apply Green Building Principles 4. Become a Green partner
  11. 08/03/09 Full-line, full service grocery wholesaler to over 400 independent retailers Financial, Insurance, HR, marketing (merchandising and pricing) support “ In the past, installing the pricing application usually translated into a full day at the customer site to configure the software and train the staff. It was a very expensive and laborious process,” notes Hendrickson. “Now, we’re able to install the application, train the employees and answer any questions in a fraction of the time. From an efficiency and cost perspective, this application has paid for itself many times over.” John Hendrickson, IT Manager, Laurel Grocery Company Using IP technology and advanced collaboration applications, Laurel Grocery has been able to cut travel in half
  12. If the approximate commute distance is 7.9 miles and the average car emits 1.1lbs of CO 2 per mile then it can be calculated that each employee that works from home just one day per week prevents 834lbs of CO 2 entering the air. Multiplied by 100 teleworkers this equates to 83,400lbs or slightly less than 42 tons of CO 2 each year. The U.S. Environmental Protection Agency figures indicate that if just 10 percent of the nation's workforce telecommuted just one day a week, Americans would conserve more than 1.2 million gallons of fuel per week. A June 2006 report by nonprofit organization, Environmental Defense, shows that in 2004, carbon dioxide (CO 2 ) emissions from personal vehicles in the United States totaled 314 million metric tons. Additionally, even though American’s vehicles represent just 30 percent of nearly 700 million cars in use worldwide, they are responsible for 45 percent of the CO 2 emitted by automobiles around the world.
  13. 08/03/09 Think about impact in terms of your daily commute – according to a report -
  14. Slide Notes: The growth of VoIP and the deployment of IP phones are increasing the power and air conditioning requirements in the data center, LAN and telecom closets. The selection of server blades, storage units, core and edge switches, UPS backup, what form of PoE delivery is installed, in addition to Class 2 or 3 IP phones will all contribute to the energy bill. Is TDM more or less power efficient than Voice Over IP – TDM based solutions are more energy efficient but without the same flexibility to combine both voice and data functionality. For those organizations considering a migration over to VoIP, Mitel’s approach is to consider the entire network and applications structure.
  15. Slide Notes: Feature, functionality and price have been the traditional buying criteria when considering IP phones not energy consumption. There are two classes of IP sets on the market. The class 2 IP phone consumes less than 7 watts per phone. The class 3 phone can consume as much as 13 watts per phone. As the functionality increases, the power consumption increases. Large color displays, broadband codecs and gigabit operation are three major reasons for higher power consumption. Compared midrange sets (5312, cisco 7910 and avaya 4602sw) as they are typically the ones that constitute the majority of sets in an average installation. Phone power numbers are what we have for typical usage which is to say when the phone is idle. Electricity rate comes from the Energy Information Administration's "Monthly Energy Review". CO2 emissions for electricity comes from the EPA and is based on a national average. Cable loss comes from Mitel R&D group Note Electrical rates vary significantly and are higher in NY and CA ( in the 10 cent – 17 cent range) as well as in some urban areas. The savings mentioned in this diagram are conservative. The latest EPA figures are indicating that the average power rate is much higher, 9.4 cents/kWh producing an even greater savings than indicated
  16. Data demonstrates the idle power demands of equivalent and popular systems at idle which accounts for 80% of a phone’s state. Interestingly Nortel, Shoretel and Cisco all quote themselves as being 40% better than their competitors. So who’s right? Only Mitel compares the data side by side and with the most common phones.
  17. Slide Notes: Provide a system level perspective of not only the utilities costs but also the carbon emissions related to a 1000 user system, fully redundant standard network configuration, using a typical mix of bid sets. This chart depicts the bottom line costs for running a 1000 user system. The savings would be 10 times greater for a 10,000 user system. The enterprise should also remember that the utility power rates are rising rapidly, between 5 and 20% per year. Another area to keep in mind is the notion of carbon pricing which a number of states and Canadian provinces are considering introducing within the next two years
  18. Slide Notes: The power conservation mode used in LAN switches uses the IEEE Link Layer Discovery protocol (LLDP) standard which is similar to Cisco’s CDP. These protocols operate from the LAN switch to the IP phone to determine the power class and deliver the appropriate power level in 0.1 watt increments. The conservation mode turns of the display when there is no phone activity thereby further reducing the energy consumption. The LLDP or CDP features are available on several vendors’ LAN switches. The LLDP and CDP protocols can be used to negotiate many features like security and power consumption. This protocol may already be in the enterprise’s LAN switches and not turned on or the LAN switch can be upgraded with a software download. LLDP/CDP allows better tuning of the power supplies and reduces the power conversion unit requirements.
  19. Leaving the IP phones running for 24 hours seven days a week may be unnecessary. There is a software feature in the edge/LAN switches which allows specific PoE ports to be turned off when not needed. The Power Conservation Module Software can be programmed to turn off PoE ports for IP phones and WLAN access points when not needed at night, holidays and weekends. Some IP phones and WLAN access points can be left on for emergency calls and 911. Assuming the IP phones are powered 12 hours per working day and turned off for nights, holidays and weekends, this feature could save 66 % of power for each IP phone and WLAN access point turned off. Companies should use this feature carefully. The IP phones should be powered up sequentially so that the there is not a flood of IP phone registrations that may overload the DHCP, DNS and call server.
  20. Slide Notes: The average PC consumes about 80 watts. SUN has been a proponent of the thin client technology, SunRay. With power conservation emerging as a major issue, IT departments should consider thin clients just for the power reduction benefits. The thin client connected to a server over Ethernet can deliver all the functionality available in a desktop PC while consuming only 4 watts.
  21. Slide Notes: Other areas to consider leveraging the value of IP in lowering power consumption include integrated telephony based applications to control lighting, heating and cooling of the office environments.
  22. The following statistics are from the Institute of Scrap Recycling Industries
  23. Assumptions 1000 employees of which 10% travel once per month: 1200 business travel flights per year 3 tons per U.S flight coast to coast (per person) Total tons of carbon emissions and other pollutants per year: 3600 Average cost per flight: $600 Total annual travel cost to company: 720,000$ Savings Each year, the average employee who commutes five days a week: Spends $10,580 a year on his/her commute Spends 245 hours of his/her life getting to and from work Disperses 8 tons of pollutants into the environment The average employee who teleworks two days a week: Saves $4,372 per year in commuting costs Gets 98 hours of their life back Spares the environment 3.6 tons of pollutants each year Source: 2007 Teleworkexchange Telework Report
  24. Quick Facts Since replacing the 6 cyl vans with 4 cyl Chevy HHR vehicles, not only have the technicians had more equipment room, but the company has also reducedfuel use by 150000L in Canada alone. This translates into a reduction of 359 metric tons of CO2 each year Over the past 4 years Mitel has reduced electricity usage by 4% annually saving $239000 annually and reducing our indirect CO2 generation by 52 kg annually. Another major contributor to corporate carbon emissions is corporate travel. In 2007 Mitel Canadian employees travelled 5.2 million miles by airlines. In the first have of 2008, despite being in the middle of the integration effort our corproate miles travelled has been reduced by 20% saving $431000 and lowering our carbon emissions by 62 metric tons.
  25. If so, please contact us or your manager.