Upsala creative metropoles stockholm march 2010

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Creative Industry, Creative City, Creative District: the role of the city Creative Metropoles. Stockholm Kulturhuset 18 th March 2010. Prof. Dominic Power Uppsala University, Sweden [email_address]

Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Report presents statistics on 6.5 million CCI employees in 30 countries and 259 NUTS2 regions CCI Employment CCI Focus CCI LQ CCI Rank CCI Average annual growth 2001-2006 WIPO Employment Berlin, DE 60,736 4.15% 1.53 25 -1.74% 59,333 Cataluña (Barcelona), ES 153,202 3.54% 1.30 6 0.20% 151,286 Eesti (Tallinn), EE 23,965 3.14% 1.16 77 4.02% 23,528 Etelä-Suomi (Helsinki), FI 64,500 3.89% 1.43 22 -0.38% 66,213 Latvija (Riga), LV 31,720 2.60% 0.96 56 3.87% 32,667 Lietuva (Vilnius), LT 26,102 2.38% 0.88 68 5.79% 31,561 Mazowieckie (Warszawa), PL 40,984 2.55% 0.94 42 N/A 75,896 Oslo og Akershus, NO 39,778 4.61% 1.70 44 -4.21% 38,250 Stockholm, SE 86,239 5.87% 2.16 10 -2.07% 76,601 West Midlands (Birmingham), UK 35,913 2.35% 0.86 52 -1.64% 31,669 West-Nederland (Amsterdam), NL 195,646 4.23% 1.56 4 N/A 193,344

Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Innovation probably, prosperity definitely

Advertising Artistic creation and literary interpretation Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu

[object Object],[object Object],[object Object],Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu

[object Object],[object Object],Creating the creative city and district?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating the creative city and district?

[object Object],[object Object],[object Object],[object Object],Proximity might not breed creativity but it builds business cultures

Take brands and identities seriously (and realistically) as strategic tools, but there is not only one route… use multi-channel branding efforts and develop multiple brands

Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries’ attractiveness, spillovers and competitiveness

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Upsala creative metropoles stockholm march 2010

1. Creative Industry, Creative City, Creative District: the role of the city Creative Metropoles. Stockholm Kulturhuset 18 th March 2010. Prof. Dominic Power Uppsala University, Sweden [email_address]

2. Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Report presents statistics on 6.5 million CCI employees in 30 countries and 259 NUTS2 regions CCI Employment CCI Focus CCI LQ CCI Rank CCI Average annual growth 2001-2006 WIPO Employment Berlin, DE 60,736 4.15% 1.53 25 -1.74% 59,333 Cataluña (Barcelona), ES 153,202 3.54% 1.30 6 0.20% 151,286 Eesti (Tallinn), EE 23,965 3.14% 1.16 77 4.02% 23,528 Etelä-Suomi (Helsinki), FI 64,500 3.89% 1.43 22 -0.38% 66,213 Latvija (Riga), LV 31,720 2.60% 0.96 56 3.87% 32,667 Lietuva (Vilnius), LT 26,102 2.38% 0.88 68 5.79% 31,561 Mazowieckie (Warszawa), PL 40,984 2.55% 0.94 42 N/A 75,896 Oslo og Akershus, NO 39,778 4.61% 1.70 44 -4.21% 38,250 Stockholm, SE 86,239 5.87% 2.16 10 -2.07% 76,601 West Midlands (Birmingham), UK 35,913 2.35% 0.86 52 -1.64% 31,669 West-Nederland (Amsterdam), NL 195,646 4.23% 1.56 4 N/A 193,344

3. Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu Innovation probably, prosperity definitely

4. Advertising Artistic creation and literary interpretation Priority Sector Report: Creative and Cultural Industries www.clusterobservatory.eu

9. Take brands and identities seriously (and realistically) as strategic tools, but there is not only one route… use multi-channel branding efforts and develop multiple brands

10. Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries’ attractiveness, spillovers and competitiveness