Slides from CTO & Co-founder of Metaio, Peter Meier's presentation at the 2013 Augmented World Expo. Peter talks about the history of Metaio and what led them to release the world's first chipset dedicated to accelerating Augmented Reality on Semiconductor platforms. Peter also discusses the recent milestone of achieving over 50,000 developer working on Metaio's AR software platform.

1. Hi AWE 2013

2. AR-output based on metaio AR
50,000
1000
DevelopersApplications
30
Million
AR-Users
Augmented Reality from metaio
metaio SDK
Free toolkit to create custom apps
metaio cloud & junaio
AR Delivery Platform in the Cloud
Creator 2.6
Easy-to use content creation

3. AR Food Chain – Always On, Always Augmented
Platform
AR Acceleration
Software
AR Applications
Delivery
AR Content
Users
AR Browser

4. Macro Micro
Outdoor Objects HumansIndoor
The four pillars of AR usecases
Navigation ( City, Shopping Mall )
Virtual Information ( PoI in City & large buildings, Devices, Face/Body )
Design ( architecture, interior, 3D objects )
Teaching / Training ( visualization, visual guidance )
Gaming ( Large Area games, TV games , …)
Translation ( text, signage, menu,..)
Virtual fitting (online shopping )
Virtual UI ( home control, device)

5. Metaio’s 10th anniversary
20162014201220102008200620042002
AdressableUsers
10^2
Year of first market introduction
10^4
10^6
10^8
10^10
Industrial
PC
AR
Web //
PC
AR
Publishing
// Phone
Augmented
City // Phone
AR POS
Terminal /
/ PC

6. What will be our
children’s first phone?
6
Smartphone 2016?Smartphone 2011

8. New form factors new
requirements
Navigation scenario
image based on google maps

9. 9
AREngine: the Worlds first Augmented
Reality Hardwired Logic!

10. AREngine ™
0
10
20
30
40
50
60
70
80
90
GOPS
Cortex-A AREngine
1
10
100
1000
Power Consumption
Cortex-A AREngine

11. Great Technology
Great Content
Usefulness
=
Growth of Augmented Reality

12. -
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
3,500,000.00
4,000,000.00
4,500,000.00
19901991199219931994 1995199619971998199920002001200220032004 20052006
Global Internet Traffic (Terabytes / month)
Terabytes / month
0
5
10
15
1990 1991 1992 19931994 1995 1996 1997 1998 1999 2000 2001 2002 20032004 2005 2006
growth factor of traffic per year
growth factor
Source: Cisco
AR is the Internet of 1994

13. 10.24
20.48
184.32
-
20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
180.00
200.00
1993 1994 1995
Terabytes / month
130
2,738
23,500
0
5000
10000
15000
20000
25000
1993 1994 1995
number of websites
Source: Hobbes Internet timeline and Netcraft.com
Traffic Needs Content

14. § All new interface
§ Majorly improved tracking and
detection for automatically
optimizing pages
§ Integrated magazine manager
§ Integrated tracking and
analytics manager
§ Improved performance and
usability
§ AREL 2.6

15. Join us at this year’s InsideAR
metaio.com/insideAR
http://www.youtube.com/watch?v=SvU1pDANDkU