You don't have to wear a suit to write enterprise apps! Force.com is the leading cloud platform for social and mobile enterprise apps, with a community of hundreds of thousands of developers building scalable, secure web and mobile applications, from quick customizations of existing Salesforce functions to major Enterprise Resource Planning systems. This session explains why you should take a look at Force.com, and gives you everything you need to leverage your existing web and mobile dev skills to get started building enterprise apps in the cloud.

1. Force.com
A Walk on the Enterprise
Side
Pat Patterson
Principal Developer
Evangelist
@metadaddy

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections
of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Agenda
What is Force.com?
Three kinds of apps
Native Force.com
Connected Web App
Connected Mobile App

4. Customers, Partners, and Employees Are
Demanding a New Generation of Apps. Now.
456 Million
Tablets at Work
782 Million
Smartphones at Work
2009 2010 2011 2012
2013(E) 2014(E)
2015(E) 2016(E)

5. “80% of new commercial enterprise apps will
be deployed on cloud platforms in 2012”
IDC Predictions 2012: Competing for 2020

6. The Salesforce Platform
Your Apps Our Apps Any Apps
Salesforce Touch Platform
Chatter
Salesforce Identity
AppExchange
Heroku Force.com Site.com
Database.com

7. 800,000developer
s

8. 25 Billion
transactions last month

9. 2.5x increase in
demand for
Force.comdevelopers

10. Force.com
Data-driven business apps
Declarative app builder
Programmatic interface

11. Declarative?
What does that even
mean?

12. developer.force.com/join

13. An hour or two later…
Simple schema
Data entry
Public web site

14. Integration?
REST, SOAP, OAuth –
we have it covered

15. Create a Public API
Web Services Methods
Public or Private Endpoint
REST or SOAP

16. Another few minutes…
Force.com REST API
Authenticated Access
Eclipse Plugins

17. Mobile?
Native, HTML5, hybrid –
have it your way

18. A few minutes more…
Salesforce Mobile SDK
Native/Hybrid/HTML5
OAuth Framework

19. Conclusion
Try the Force.com Workbook
Install the HerokuPlugin for Eclipse
Investigate the Salesforce Mobile SDK

20. Resources
developer.force.com
@forcedotcom
#askforce
salesforce.stackexchange.com
slideshare.net/metadaddy

21. Thank you!
Pat Patterson
Principal Developer
Evangelist
@metadaddy