Introduction to scoping analytics initiatives for business analysts. Explains how advanced analytics such as statistics, data mining and text mining improve the bottom line, why business analysts are well-equipped to promote effective use of analytics, and key issues for scoping analytics initiatives.

1. The CEO Wants Analytics! Now What? Meta S. Brown © 2011 Meta S. Brown

2. You are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral. You may wonder why you are listening to Toccata & Fugue in D-minor BWV 565 by J. S. Bach, played by Frederik Magle on the organ of Latvia’s Riga Cathedral, and what this has to do with business intelligence, analytics or any other matter pertaining to you. Make yourself comfortable, and I will explain all that when the presentation begins. This performance can be downloaded here: http://www.magle.dk/music-forums/23-bach-toccata-fugue-d.html Free! Such a deal! Tell Frederik that Meta sent you. © 2011 Meta S. Brown

3. Flutist Claire Chase © 2011 Meta S. Brown Photo: David Michalek

4. Artist © 2011 Meta S. Brown Photo: David Michalek

5. Us © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net

6. Not Artists © 2011 Meta S. Brown Image: xedos4 / FreeDigitalPhotos.net

7. Get Ready for a New Era Who? What? Why? When? Where? © 2011 Meta S. Brown

8. Get Ready for a New Era Who? © 2011 Meta S. Brown

9. Get Ready for a New Era Who? Business Analysts © 2011 Meta S. Brown

10. Get Ready for a New Era What? © 2011 Meta S. Brown

11. Get Ready for a New Era What? Executive demands for volumes of in-depth, constantly updated analytics driven by bestselling business books and influential management consultants and vendors. © 2011 Meta S. Brown

12. Get Ready for a New Era Why? © 2011 Meta S. Brown

13. Get Ready for a New Era Why? To stay competitive, © 2011 Meta S. Brown

14. Get Ready for a New Era Why? To stay competitive, so everybody can eat. © 2011 Meta S. Brown

15. Get Ready for a New Era When? © 2011 Meta S. Brown

16. Get Ready for a New Era When? Already begun. Coming soon to a theatre near you. © 2011 Meta S. Brown

17. Get Ready for a New Era Where? © 2011 Meta S. Brown

18. Get Ready for a New Era Where? That’s a good question. © 2011 Meta S. Brown

19. Get Ready for a New Era HOW? © 2011 Meta S. Brown

20. A New Era in Analytics What’s the big deal? © 2011 Meta S. Brown

21. A New Era in Analytics Google reports 33,100 searches for “business analytics” per month IBM survey - 2,500 CIOs – 83% identified analytics as a priority Web commerce ideal for analytics – over 25 million business websites in the US © 2011 Meta S. Brown

22. Analytics? Using only the information on a brief loyalty card application, a retailer can accurately estimate each customer’s spending propensity, and use that information to target mailings and improve returns on marketing expenses. © 2011 Meta S. Brown

23. Analytics? Through investigation of routine claims processing data, an insurer discovers that one office is processing common claim types far more quickly than other comparable offices. By duplicating the practices of this office throughout the business, processing costs can be reduced, and customer satisfaction improved. © 2011 Meta S. Brown

24. Analytics? A manufacturer, faced with shutdown or costly retrofit to a factory due to a series of accidental chemical releases, uses historical operating data to identify advance indicators of failure, prevent further accidents and continue to operate without major plant modifications. © 2011 Meta S. Brown

25. Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown

26. Business Analysts Big picture Functional structure Probing questions © 2011 Meta S. Brown

27. Questions Real business problems © 2011 Meta S. Brown

28. Questions Real business problems Responsibility © 2011 Meta S. Brown

29. Questions Real business problems Responsibility Value © 2011 Meta S. Brown

30. Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown

31. Creating Structure Process © 2011 Meta S. Brown

32. Creating Structure Process People © 2011 Meta S. Brown

33. Creating Structure Process People Tools © 2011 Meta S. Brown

34. Beware the worst tools of all! © 2011 Meta S. Brown

35. The worst tools of all What We Know About Spreadsheet Errors Raymond R. PankoUniversity of Hawai’iCollege of Business Administration Spreadsheet Research (SSR) Website: http://panko.shidler.hawaii.edu/ssr/ © 2011 Meta S. Brown

36. Questions Real business problems Responsibility Value Willingness to change © 2011 Meta S. Brown

37. Meta S. Brown Learn more about analytics: http://www.metabrown.com/articles General Manager, Analytics LinguaSys Meta.Brown@linguasys.com http://www.linguasys.com (561)445-2647 metabrown@metabrown.com @metabrown312 (312) 286-6735 © 2011 Meta S. Brown