Traction Channels : générer de la traction et toucher ses premiers clients. Les canaux de distribution sont les différents chemins empruntés par une entreprise pour délivrer de la valeur à ses segments clients. Pourtant chaque année, de nombreuses startups ne trouvent pas les moyens de connecter leur offre à un public cible. Mais avant d'abandonner, ne peut-on pas trouver une approche quasiment mathématique pour utiliser toute la potentialité de ces canaux ? La recette magique de la création d’une startup semble de plus en plus connue, avec des philosophies comme le "Lean Startup" ou le "Customer Development". Mais l’un des vrais ingrédients indispensables est évidemment la « traction ». On parle ici de la capacité qu’a une startup à toucher ses premiers clients, faire parler et attirer de plus en plus d’utilisateurs autour de son produit ou service. La traction est la preuve du début du "Product / Market-Fit". Vous savez quoi dire et qui sont vos clients mais vous ne savez par où commencer pour vous adresser à eux ? Rejoignez-nous pour ce meetup et découvrez comment tester les 19 canaux de traction à l'aide du "Bull's Eye Framework". Pour participer au prochain meetup : http://www.meetup.com/fr-FR/Nancy-Startup-Meetup

3. @brunomartin54
@meshworkfr
#NancyStartup Meetup

4. Startup =
Compagny designed to growth fast
Startup = Growth
(Paul Graham, Y Combinator)

5. Most startup end in failure
Almost every failed startup
has a product.
What failed startups don’t have are
enough customers.

6. Only a product
but no traction ?
No Investor !

7. Today’s Meetup ?
Traction, traction, traction,
traction, traction, traction, traction,
traction, traction, traction,
traction, traction, traction, traction,
traction, traction…
But how to get it ?

8. Today, we will talk
about THIS !

9. First, you need
Product / Market Fit
then you can optimize
for growth.

10. 0
12.5
25
37.5
50
post Product/Market fitpre P/M fit
traction.

11. Product / Market Fit ?
When people who know you
want your product
are paying what you’re offering
... then you’re ready to shift
your focus from product
to distribution and “win the market.”

13. What if you don’t have
Product / Market Fit ?
Then get it done, before you fail.
Most startups fail
before reaching P/M fit. Usually it takes
years, not months, to reach it.

14. BREATH !!!

15. TRUMPSTRUMPS
19CHANNELS
FOR GROWTH
EVERYTHINGEVERYTHING

16. “Most startups don’t fail
because they can’t build a product.
Most startups fail because they can’t get
traction.”
Traction Book

17. Get
19 Traction Channels:
Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
1
2
3
4
5
6
7
8
9
10
Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
11
12
13
14
15
16
17
18
19

18. The Bullseye Framework :
How Great Companies Grow
A 4-step process to finding
your traction channel

19. Brief :
Sprint Webdesign

20. STEP 1
BRAINSTORM - 20’
That is, it is important that
you not dismiss any traction channel
in this step.
You should be able to think
of at least one idea for every channel !

21. STEP 2
RANKING - 10’
The ranking step helps you organize
your brainstorming efforts.
It also helps you start to think
a bit more critically about the traction
channels in aggregate.

22. STEP 3
PRIORITIZE - 10’
Now, we have to identify
the three traction channels
that seem most promising.

23. STEP 4
TEST - 10’
Now, we have to act.
What would be the next
movement for each channel ?

24. STEP 5
FOCUS
« At any stage in a startup’s lifecycle,
one traction channel dominates
in terms of customer acquisition. »

26. A STARTUP GUIDE TO
GETTING CUSTOMERS
Get the Book!
GET THE BOOK
Learn The Actionable Framework
You Can Use to Get Traction

27. Meetups gratuits pour s'initier à la culture startup sur Nancy.
www.meshwork.fr