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plan-0453231
5 Reasons to Consider Google Plus in Your Social Media
Marketing Plan
By Karishma Srivastava , Published April 2, 2013
Google Plus has been around f or quite a while now and marketers are using it
to enhance their business successes. According to GlobalWebindex –
Google+ is the second largest social media platf orm with 343m users since
June, 2011(when Google+ was started). If you haven’t employed this platf orm
yet, below are some great reasons that will help you change your mind.
1. Real-time topical search streams
Searching f or your industry-related queries on Google+ produces f ar
more accurate results than those on Facebook; theref ore, these
results will allow users to engage in meaningf ul industry-related
conversations with interested parties who may cover topics important
to your company. Also, the network lets users share directly f rom
Google search results, and contribute to a topical Google+ stream.
2. Higher Search Engine Visibility
T he content published on Google+ is indexed and ranked by its search
engine. Google+ sharing f unction (i.e., +1) has broader search engine optimization inf luence than shares
on other networks. When users +1 content, it can create a ripple ef f ect that can increase brand
awareness and social inf luence.
3. Leverage your AdWords campaign
By linking your Google+ URL to your AdWords ads, users can endorse
(+1) your company’s ads. More the people who endorse those ads,
more your company’s Quality Score increases – Quality Score is how
Google estimates how relevant ads, keywords, and landing page are to
a person seeing your ads.
In turn, Google’s search engine is more likely to highlight your company
ads in higher positions than those of your competitors, which
additionally raises your company’s “social awareness” and increases
its relevance in search queries.

2. 4. Hangouts and Collaboration
Google + hangout is an online gathering place where you can f acilitate
a virtual chat with nine of your closest pals. Hangouts provide f ree
video calls with up to ten participants. Unlike Hangouts, Skype charges
f or this f eature. T his f eature could serve your best marketing interests
by engaging your predetermined top inf luencers to participate in your
latest product or service bef ore its release. Hangouts f acilitate the
meeting with clients, networking with experts and thought leaders, or
simply creating a virtual co-working space.
5. Authorship and Google Local
Google uses author inf ormation associated with their Google+
prof iles in search results, meaning content produced by writers with
personal Google+ prof iles linking website/blog content to their prof iles
will be more widely visible. In addition to this search results with the
author’s photo displayed are more eye-catching to users and have
more likeability to be clicked on.
Google Local helps your business show up in local search results.
Every business listed in Google Places now gets its own page in
Google+. Businesses can claim their existing pages. Users can check
out the inf ormation and post their reviews. T hese pages are being
indexed by the Google spiders. So, Businesses need to manage these
pages through Google Places.
At Grazitti Interactive, a professional web marketing company, we
provide efficient Digital marketing strategy and Services to help you
succeed online. Our Digital marketing service includes: Search engine optimization, Pay per click
advertising, Banner advertising, Social media marketing, Creative content, Drip marketing. Need an online
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T his post was originally posted in blog.grazitti.com