Defining social media and why business who are not using it and why they should be and for those who are using it how they can stay on top by being relevant, consistent and creating great content to bring awarness of their brand to their target market.

2. What is
Social
Media?
Social media refers to interaction among
people in which they create, share, &
exchange information & ideas in virtual
communities and networks.
 Create quality content
 Usability
 Permanence
 Monitor the frequency
 Immediacy
 Target your reach

3. What
can
implementing
Social Media
Do?
 Increase brand awareness
 Promote interaction
 Drive website traffic
 Cultivate repeat awareness
 Generate leads
 Ignite viral marketing

4.  Starts the Conversation Online
 Interactive – No interaction = No Conversation!
 Consumer/ Following Reach
 Insights
 Tailor Post to your Demographics
 Consistency – create a vibrant WOM
 More personable
 Gives an avenue of replies/comments
 Offer advice about your service
 Quick and manageable + more!!
can
implementing
Social Media
Do?
What
are some
other
benefits

5. Why use SOCIAL MEDIA!!!!
TRACKABLE MEASURABLETEST
Hit your target market - right time - right ammunition
(social media platform)
Your customers are online they are using social media networks.
You need to be there also
.

6. • Most popular site in Australia
• Effectively ‘website’ on Facebook
• Keep followers updated info
• Visual Social Media Platform

7. • Build relationships in 120 characters
• Great for new products/ services
• Turns you into a resource for others

8. • Business/Referral Networking
• Great to assist with SEO
• Great for B2B Marketing

9. INVESTMENT
IN SOCIAL MEDIA
MARKETING – WILL BE
NECESSITY
AND NOT A LUXURY IN 2015

10. THE 3 E’S OF SOCIAL MEDIA
• EDUCATE
• ENGAGE
• ENTERTAIN

11. THE 3 P’S OF SOCIAL MEDIA
• PURPOSE
• PARTICIPATE
• PERSIST

12. How to deal with negative comments
• Straight Problems – Negativity in the sense paints your business in a poor light,
but it can be helpful in exposing real problems that need to be dealt with.
Improvement!
• Constructive Criticism- Helpful when the comment comes with a suggestion.
• Blatant Attack - Usually you or your company did something wrong, and
someone is angry.
• Trolling - Trolls have no valid reason for being angry at you
• Spam -negative comment about your product or service (whether true or not) to
promote a competing service