The eBook is an attempt to identify those attributes that contribute to product success by teleporting Product Manager into minds of their customers to understand the psychology behind the buying process of customers. At every step of the buying process, right from awareness to either a successful or unsuccessful sale, Product Manager has to understand WHY behind every decision of the customer. I would be extremely happy and humbled if this eBook is successful in dissecting the buying process and let Product Manager know what happens at each stage of the buying process.
The eBook can also be stated as an attempt to reverse engineer the buying process of customers. Product Manager should always start with an end in mind (i.e. a successful sale) and work backwards to understand what factors would contribute to a successful sale of the product. Comprehending customer buying process by Product Managers provides a unique opportunity to identify those factors that can positively influence a sale.