at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

1. APRIL 1-3, 2014 TORONTO

2. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

3. The Future of Market Research:
From Reporting to Consulting

4. QRCA Views Summer 2012

5. The Commoditization of MR
3

6. What Clients Want
4

7. Moving from Reporting to Consulting
5

8. A defining
point-of-view
that creates
value for your
client
John McGarr
President
Fresh Squeezed Ideas

9. Our North Star
While people strive to add
meaning to their lives, brands
are artifacts of that journey.
Brands are culture.
Every decision your customer makes is
an act of culture
7

10. Our North Star
While people strive to add
meaning to their lives, brands
are artifacts of that journey.
Brands are culture.
Every decision your customer makes is
an act of culture
8

11. Culture Changes
9

12. Culture Creates Complexity
There is no silver bullet method
10
# Dots # Links
L=n(n-1)/2
# Patterns
P=2L
n = 4 L = 6 P = 64
n = 10 L = 45 P = 35,184,372,088,832
n = 12 L = 66 P = 73,786,976,294,838,200,000
complexity

13. Social Science Tools
11
Need Ecology Culture In Action Task, Don’t Ask
Ethnography Predictive
Markets
Narrative
Semiotics
Mobile and
Online Modes
Hypnosis
Gamification
EyeTracking
BiometricsSocial
Listening

14. A client-side
research
manager that
wants to put a
dent in the
universe
Kristian Gravelle
Director Insight and
Analytics
Astra Zeneca

15. Client-side MR: The Consumers’ Voice
13

16. Think differently
14

17. Dig Deep
15

18. Activate: Drive Internalization
16

19. Partnerships
that make each
party better
Kathie Miller
Director
Market Research and
Decision Science
Takeda
Pharmaceuticals

20. Client-Vendor Partnerships
18

21. Partnerships: Learn and Grow Together
19

22. The Future of
MR

23. The Future of MR
21
 Collaboration
 Synthesis
 Storytelling
 Activation
 Trust
 Commitment
 Passion

24. info@freshsqueezedideas.com
www.freshsqueezedideas.com

25. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

26. APRIL 1-3, 2014 TORONTO