1. Qualitative 360 Europe
2014
Gold Sponsor
Silver Sponsor
Supported by
Organised by

2. The 4D approach to qual
Taking research to the top table
QUAL 360 19th February 2014

3. A loss of faith?

4. There’s a new kid on the block

5. Clients are drowning

6. Introducing 4D qual research

7. But first we have to make a confession

8. The 4D approach to qual

9. Process
The Beginning
The Middle
The End

10. People
Stakeholders
Sample
Partners

11. Discovery
Moment +
Stuff
Space

12. Delivery
Story-telling
The Elevator
Takeaway

13. What we’re going to do today…

14. Brainstorming – 20 mins

15. Team presentations

16. A deep dive into the Process
The Beginning
The Middle
The End

17. The Beginning
Gather insights from right from the start

18. The Middle
Are they sitting comfortably?

19. The End
There’s more to learn afterwards

20. A deep-dive into People
Stakeholders
Sample
Partners

21. Stakeholders
Know who they are and what is critical to them

22. Sample
It’s time to be smarter

23. Partners
Two+ brains better than one

24. A deep dive into Discovery
Moment +
Stuff
Space

25. Moment+
Insight gathering is 4Dimensional

26. Stuff
Seeing and touching provokes deeper thoughts and feelings

27. Space
Our finest thinking comes when we are not thinking!

28. A deep dive into Delivery
Story-telling
The Elevator
Takeaway

29. Story telling
Once upon a time…

30. The elevator
What’s your 30” pitch?

31. Takeaway
mmm

32. So what’s our elevator pitch?
• Quallies need their mojo back
• Embrace rather than fear new
technologies and big data
• Think beyond the isolated research
moment
• Remember that we’re in the
business of in-depth insight
(however it’s gleaned)
• Keep the faith!

33. Qualitative 360 Europe
2014
Gold Sponsor
Silver Sponsor
Supported by
Organised by