Would you like more comments, likes and shares from your social media followers? Wish your website generated more leads? Want a higher click-through rate and sales from your email campaigns? Then this is the workshop for you! Nationally recognized speaker, author and consultant, Meredith Oliver, will take the information presented in her featured breakout session at the 2016 High Five Conference and conduct a deep dive on how to make them stop scrolling and start buying. Attendees can prepare to dive deeper into the specific tactics needed to drive more traffic, leads and sales to your business. This workshop is hands-on, practical and fun so bring your laptops, tablets and samples of your current content marketing for on-the-spot coaching and consulting. Get your pens ready to write and your mind ready to learn. This workshop will change the way you market your business. For more information about Meredith Oliver, a sales and marketing keynote speaker, go to MeredithSpeaks.com.

1. Find Your Fan Factor
3 Slam Dunk Secrets to Make Them
Stop Scrolling & Start Buying
@MeredithCSP
#TriAMA #FanFactor

2. The Passion Live

8. THE FAN FACTOR
@MeredithCSP
#TriAMA #FanFactor

9. FANS
@MeredithCSP
#TriAMA #FanFactor

10. Give The Fans What They Want

11. Focus On Your Fans

13. WHAT MAKES US A FAN?

16. via tasteofcountry.com

17. IDENTITY

18. SELF ESTEEM

19. ESCAPISM

20. STATE CHANGE

21. SENSE OF BELONGING

22. IT’S NOT ABOUT YOU
✓ Stop Talking
✓ Start Listening
✓ Know Your Fans
@MeredithCSP
#TriAMA #FanFactor

23. Pay Attention
✓ #EpicWins
✓ #EpicFails
Ask yourself WHY…
@MeredithCSP
#TriAMA #FanFactor

26. Demographic Profile
✓ Age
✓ Income
✓ Job Title
✓ Location
✓ Experience
✓ Lifestage
Create Fan Personas

27. Psychographic Profile
✓ Buying motivations
✓ Why do they buy?
✓ Why are they a fan?
✓ Why are they loyal?
Create Fan Personas

28. Create Fan Personas
✓ Identify Needs and Wants
✓ Describe Typical Behaviors
✓ Outline Goals for Purchasing

29. Creating Fan
Personas Requires
Brutal Honesty
Factual vs. Judgemental

31. Emotional
Connection
@MeredithCSP
#TriAMA #FanFactor

32. Authentic Images
@MeredithCSP
#TriAMA #FanFactor
Represent Your Fan Personas

34. Unique Images

35. Think Outside The Box

36. Think Outside The Box

37. Convey Emotion

38. Convey Emotion

39. @MeredithCSP
#TriAMA #FanFactor

40. Use a Wide Variety of Emotions
@MeredithCSP
#TriAMA #FanFactor

42. Snark is an
emotion!
@MeredithCSP
#TriAMA #FanFactor

43. Aspirational

44. Nostalgic
@MeredithCSP
#TriAMA #FanFactor

45. How did you
know I felt
that way?
@MeredithCSP
#TriAMA #FanFactor

47. @MeredithCSP
#TriAMA #FanFactor

48. One Size Does Not Fit All

49. Match Your Call to Action to
the Fan’s Journey

50. 1. AWARENESS 2. CONSIDERATION 3. decision
@MeredithCSP #TriAMA #FanFactor

51. @MeredithCSP
#TriAMA #FanFactor

53. GetTalk.at/TAMA
FREE Book, Slides
& Extra Goodies

54. @MeredithCSP
@MeredithsShoes22
/MeredithCommunications
Connect With Me

55. MeredithSpeaks.com

57. Photo via Flickr @RickMcQuinlan
Is Your #FanFactor
Livin’ on a Prayer?