This program was presented in Dallas and Savannah at the 2015 February Three Elements Rally. The program covers how to marry WOW online marketing with WOW offline sales into one seamless process that increases sales.
29. OURCOMMUNITIES
Find theperfect community
for your family.
VIEW NOW
FIND YOURHOME
Choosefrom oneof our
great homedesigns.
SEARCH
ONLINEINCENTIVE
Register onlinetoday for a
$500 Design Studio Credit
REGISTER
SINCE1933
QUALITYBUILT HOMES
• • • •
FIND YOURHOME OURCOMMUNITIES WHYMCARTHUR HOMEBUYERTOOLS FORREALTORS REQUEST INFO
Results:
2012 –
Internet
10% of
Sales
2013 –
Internet
52% of
Sales
35. Call-To-Action
• 800 Number
• Live Chat
• Request Info
• Request Brochure
• Request DVD
• Ask a Homeowner
• Newsletter Sign-Up
• Social Media Sharing
#3Elements @CreatingWOW
43. Follow-Up More Than Once
39% chance of connecting on first call
93% chance of connecting on sixth attempt
Recommend six follow-up attempts
One-on-one follow-up emails
Drip campaign in your CRM
#3Elements @CreatingWOW