A radical, free market solution to solve the problem of online piracy as presented to the SOPA TEACH-IN at The New School of January 31, 2012

1. #sopa_teach_in
@thenewschool
January 30, 2012
66 5th Ave
Kellen Auditorium
PARSONS THE NEW SCHOOL FOR DESIGN

2. #sopa_teach_in
@aquarious @mfadt
David Carroll
http://dave.parsons.edu/teach-in/sopa/
associate professor
art, media & technology
PARSONS THE NEW SCHOOL FOR DESIGN

3. Cloture

4. Cloture
We could have been watching PIPA being passed,
live on C-SPAN,
right now.

5. Sequels, prequels & spinoffs

6. Sequels, prequels & spinoffs
SOPA, PIPA, OPEN Act, ACTA, C-11, PCFIP

7. A White House
Call for Solutions

8. A White House
Call for Solutions
A radical, free-market based solution to the
problem of online piracy.

9. Oil & Vinegar

10. Oil & Vinegar
Can copyright enforcement and a free and open
Internet even be conceptua!y reconciled?

11. IP ≠ IP
Can copyright enforcement and a free and open
Internet even be conceptua!y reconciled?

12. Artificial Scarcity

13. Artificial Scarcity
Without a physical product to monetize, the
Content Cartel limits product availability through
licensing deals that ensure media isn’t as plentiful
as the market demands, especially across digital
platforms and viewing timeframes.

14. Piracy Ensues

15. Piracy Ensues
If you refuse to sell the market the product it
demands at any price, don’t get defensive about
buying Congress to shut down the Internet and
we end up noticing.

16. Piracy Ensues
Stealing content is wrong, illegal, and punishable.

17. Piracy Ensues
Stealing content
that is offered by the copyright holder for sale,
at a competitive price,
under good terms & conditions,
is very wrong, illegal, and punishable.

18. Piracy Ensues
Stealing content otherwise unavailable for any
price could be a gray area.

19. Universal Media Library
Access Unlimited Timeframe

20. Universal Media Library
Access Unlimited Timeframe
The market demands all the media,
all the time, on all the devices.

21. Universal Media Library
Access Unlimited Timeframe
The market demands äll the media,
äll the time, on äll the devices.

22. Piracy Eliminated

23. Piracy Eliminated
How much would you pay for Universal Media
Library Access Unlimited Timeframe?
All the media, all the time, all the devices.

24. Renegotiate our Copyright
Licensing Framework

25. Renegotiate our Copyright
Licensing Framework
Offer a tax break to copyright holders who
renegotiate to the UMLAUT rights framework.

26. Pay for media like you pay for
your cell phone service.

27. Pay for media like you pay for
your cell phone service.
Sell it like the abstraction it is.

29. MegaUpload

30. MegaUpload
Another “MegaConspiracy” was that Kim Dotcom
had figured it all out. He could pay copyright
holders 90% on huge revenues from a wildly
lucrative Freemium business model where you give
your content away for free to most people. A few
premium users will pay for everyone else.

31. Questions

32. Questions
Why do we even need SOPA, PIPA, OPEN if the
FBI is already able to take down blatant copyright
infringement operations across international
jurisdictions?

36. ©

37. Questions
What if copyright holders could get paid by giving
their work away for free?

38. Thesis: End Piracy

39. Thesis: End Piracy
Assuming the Content Cartel would even license
to UMLAUT and then sell Freemium access like
MegaUpload, it’s absolutely possible.
Piracy fundamentally eliminated.

40. Conclusion

41. Conclusion
Legislate a new copyright license framework,
not the whole Internet.
Innovate new business models,
not new laws, treaties, and judiciaries.
The tech enterprise has readied a! the requisite
networks, protocols & products.