The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign
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1. The document discusses how traditional press releases are becoming obsolete and new communication tools like social media, email, online video, and engagement are more effective. 2. It provides an overview of using various social media platforms like Facebook, Twitter, and online video to communicate with audiences and build opt-in lists. 3. The key points are that effective communication now requires engagement over just eyeballs, and content must be authentic and build real connections rather than just broadcasting messages.
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The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign
- 1. The Press Release is Dead Presented by Curt Mercadante Merc Strategy Group, LLC Business Expo 2010
- 2. Who is this guy?
- 4. What is “Social Media”?
- 6. What is “Social Media”? There’s no such thing as “social media.”
- 7. What is “Social Media”? Thing AsSocial Media
- 8. Is the Press Release Dead?
- 10. Medium or Messenger? Trust?
- 11. Medium or Messenger? Trust?
- 12. You May be Thinking... This is all just a fad. I don’t have time for this. I don’t have the budget for this. I’m scared. It’s just for kids. I love this stuff!
- 13. Just a Fad? Comcast: More than 160,000 customers serviced through social networking sites since 2008.
- 14. Just a Fad? Comcast: More than 1.4 million views of video of Comcast technician asleep on customer’s couch.
- 15. Just a Fad? Jason Plummer: Young Illinois Lt. Governor candidate wins 6-way Primary by 4,900 votes — after building a 4,700-supporter network on Facebook in two months.
- 17. Email Email is the first and largest social networking tool.
- 19. Email 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc., North American Technographics Media and Marketing Online Survey, 2008
- 21. Twitter The online cocktail reception.
- 22. Twitter
- 23. Twitter
- 24. Twitter
- 26. Twitter
- 32. Facebook
- 33. Facebook
- 34. Facebook
- 36. Facebook
- 38. Online Video
- 41. Online Video The ultimate storytelling tool.
- 42. Online Video
- 43. Online Video
- 44. Online Video
- 45. Online Video Who can best tell your story? Put ‘em on camera. Keep it authentic and ‘real’.