The document discusses social media and its benefits and risks for businesses. Social media allows sharing of content, perspectives, and discussions. It incorporates online technologies that enable the creation and exchange of user-generated content through applications built on Web 2.0. Social media facilitates communication, connections between people, and sharing of stories and important discussions. While it provides valuable opportunities to build credibility and connections, it also presents risks like lack of anonymity, scams, harassment, and being time consuming. The document provides tips for businesses to authentically engage on social media over time by providing valuable content and consistency without spamming users.

1. Social Media Presented by Menglu Wang

11. New Media is important, What can we do for your business?

15. DO provide valuable content that people can use. DO be consistent. DO promote you presence on social media through email signatures, business cards, website, etc. DON’T be a fake. Take off the mask and be authentic. DON’T give up. Results take time. DON’T spam people. Skip the corporate baloney.

16. Menglu Wang