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#SoMoLo Your Short Sale Business
             This is Hot
        www.MarkiLemons.com
Focused on Real Estate!



   It is time to #SoMoLo your Short Sale Business. Attract short sale
  listings through direct mail in your local market place. Give buyers
 what they want with your Craigslist postings. Facebook can lead to
referrals with a few simple steps, and do your friends know what you
do for a living? Tweet about what you do and offer sound advice in a
      140 characters or less while building your LinkedIn profile to
   standout on Google. Google has an array of tools to help you run
    your business effectively for little to no cost. While you are out,
check-in on Yelp and Foursquare and see how SEO starts to love you.
          Amazing you can do all of this from your mobile device.
                           Social-Mobile-Local


2
Focused on Real Estate!




3
    MarkiLemons.com
NEW! Awesome Video Card
                            Focused on Real Estate!




4
          MarkiLemons.com
A card that converts to video with QR
                                    Focused on Real Estate!




5
Focused on Real Estate!




•4x5 Campaign, 4 mailers once per month for 5 months, mailed
the same week of each month to four different farm areas

•Bridging online and offline marketing through custom direct mail

•Best to use just one card design that you use consistently

•Order Postcard on Friday for Monday or Tuesday delivery
Focused on Real Estate!




          June



                 July



                        August



                                 Sept



                                        Oct



                                                      Total
Zipcode


Week #1
60605

Week #2
60615

Week #3
60616

Week #4
60653
10 Ways to Use QR Codes in Print Material
                                            Focused on Real Estate!

   Billboards
   Business Cards
   Newspaper Ads
   Brochures
   Trade Show Flyers
   In Store Signs
   Event Posters
   Direct Mail Pieces
   Real Estate Sales Signs
   Information Kiosks


8
www.realtor.org
                  Focused on Real Estate!




9
10
Door Hanger-Same Script
                          Focused on Real Estate!
Focused on Real Estate!




12
Cold Calling-Same Script
                                                     Focused on Real Estate!



What is your EXIT Strategy?

Did you know you could be eligible to sell
your house for less than what is owed?

Did you know you can be eligible to receive $3,000
in moving cost assistance?

Did you know you can be eligible for a waiver of
deficiency judgment?




13
www.craigslist.org
                     Focused on Real Estate!




14
Focused on Real Estate!




15
Focused on Real Estate!




16
Focused on Real Estate!




17
Focused on Real Estate!




18
Focused on Real Estate!




19
Focused on Real Estate!




20
Focused on Real Estate!




21
Focused on Real Estate!




22
Focused on Real Estate!




23
What if I don’t have a website
                                     Focused on Real Estate!




 Download list and add to:
     –Google Spreadsheet- stand alone website
     –SlideShare
     –Google Site
     –Google Blogger



24
Focused on Real Estate!




25
Focused on Real Estate!




26
Focused on Real Estate!




27
Click Through Rate
                     Focused on Real Estate!




28
Focused on Real Estate!



             Title                    Actual Post                  ADPR Webite Link                      HTML Code

New Foreclosure South Loop-   Foreclosures available ASAP in     http://www.adprnetwork.com/co   <a
Chicago                       Chicago’s South Loop Community     mmunity/area/South+Loop/        href="http://zo25216.kleptonic.net
                              check out a few in our inventory.                                  /redirect/139ccc2a-3415-4aca-
                              <a                                                                 b061-07fd9941a537">Click here
                              href="http://zo25216.kleptonic.net                                 for NEW Foreclosures</a><img
                              /redirect/139ccc2a-3415-4aca-                                      src="http://zo25216.kleptonic.net/
                              b061-07fd9941a537">Click here                                      4164/40/1522/?86=139ccc2a-
                              for NEW Foreclosures</a><img                                       3415-4aca-b061-
                              src="http://zo25216.kleptonic.net/                                 07fd9941a537.jpg" />
                              4164/40/1522/?86=139ccc2a-
                              3415-4aca-b061-
                              07fd9941a537.jpg" />




29
Focused on Real Estate!




30
Facebook Leads
                 Focused on Real Estate!




31
Banner
         Focused on Real Estate!




32
m




33
http://www.facebook.com/ADPRNetwork
                                      Focused on Real Estate!




34
The Power of Twitter




35
Twitter Updates
                  Focused on Real Estate!




36
37
Focused on Real Estate!




       South Carolina REALTORS® is the largest
     trade non-profit organization in the state of
     South Carolina. They have a membership of
      14,000 members. When they switched to
        Google Apps it saved the association
                       $50,000.



38
http://www.google.com/alerts
                               Focused on Real Estate!




39
Focused on Real Estate!




40
Focused on Real Estate!




41
Focused on Real Estate!




42
Google Calendar
                  Focused on Real Estate!




43
Focused on Real Estate!




44
Focused on Real Estate!




45
Focused on Real Estate!




46
Agent Genuis
                                                       Focused on Real Estate!




     Yelp is for more than restaurants. REALTORS® can
      write reviews that now link to them and boast their
                             SEO

                          Yelp, Inc. is a company that operates
                       yelp.com, a social networking, user review,
                                and local search web site.



47
Mobile Yelp is Great!
                        Focused on Real Estate!




48
Apps

Foursquare
Yelp
Photo Grid/PicsArt
Instagram
Flickr
Twitter
Facebook
Pinterest
Mobil




50
Focused on Real Estate!




51
Focused on Real Estate!




52
Focused on Real Estate!




53
Markilemons.yelp.com
                       Focused on Real Estate!




54
Foursquare
                                                                   Focused on Real Estate!




     foursquare is a location-based social networking website based on hardware
                                  for mobile devices




55
https://foursquare.com/marki_lemons




56
57
Focused on Real Estate!




        Thank You!
     Marki Lemons-Ryhal
      ABR, ABRM, ADPR, CNE, CRB, CRS, green, SFR , & MBA
                        @marki_lemons




58

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Short Sale are a Social, Mobile, Local Business

  • 1. #SoMoLo Your Short Sale Business This is Hot www.MarkiLemons.com
  • 2. Focused on Real Estate! It is time to #SoMoLo your Short Sale Business. Attract short sale listings through direct mail in your local market place. Give buyers what they want with your Craigslist postings. Facebook can lead to referrals with a few simple steps, and do your friends know what you do for a living? Tweet about what you do and offer sound advice in a 140 characters or less while building your LinkedIn profile to standout on Google. Google has an array of tools to help you run your business effectively for little to no cost. While you are out, check-in on Yelp and Foursquare and see how SEO starts to love you. Amazing you can do all of this from your mobile device. Social-Mobile-Local 2
  • 3. Focused on Real Estate! 3 MarkiLemons.com
  • 4. NEW! Awesome Video Card Focused on Real Estate! 4 MarkiLemons.com
  • 5. A card that converts to video with QR Focused on Real Estate! 5
  • 6. Focused on Real Estate! •4x5 Campaign, 4 mailers once per month for 5 months, mailed the same week of each month to four different farm areas •Bridging online and offline marketing through custom direct mail •Best to use just one card design that you use consistently •Order Postcard on Friday for Monday or Tuesday delivery
  • 7. Focused on Real Estate! June July August Sept Oct Total Zipcode Week #1 60605 Week #2 60615 Week #3 60616 Week #4 60653
  • 8. 10 Ways to Use QR Codes in Print Material Focused on Real Estate!  Billboards  Business Cards  Newspaper Ads  Brochures  Trade Show Flyers  In Store Signs  Event Posters  Direct Mail Pieces  Real Estate Sales Signs  Information Kiosks 8
  • 9. www.realtor.org Focused on Real Estate! 9
  • 10. 10
  • 11. Door Hanger-Same Script Focused on Real Estate!
  • 12. Focused on Real Estate! 12
  • 13. Cold Calling-Same Script Focused on Real Estate! What is your EXIT Strategy? Did you know you could be eligible to sell your house for less than what is owed? Did you know you can be eligible to receive $3,000 in moving cost assistance? Did you know you can be eligible for a waiver of deficiency judgment? 13
  • 14. www.craigslist.org Focused on Real Estate! 14
  • 15. Focused on Real Estate! 15
  • 16. Focused on Real Estate! 16
  • 17. Focused on Real Estate! 17
  • 18. Focused on Real Estate! 18
  • 19. Focused on Real Estate! 19
  • 20. Focused on Real Estate! 20
  • 21. Focused on Real Estate! 21
  • 22. Focused on Real Estate! 22
  • 23. Focused on Real Estate! 23
  • 24. What if I don’t have a website Focused on Real Estate!  Download list and add to: –Google Spreadsheet- stand alone website –SlideShare –Google Site –Google Blogger 24
  • 25. Focused on Real Estate! 25
  • 26. Focused on Real Estate! 26
  • 27. Focused on Real Estate! 27
  • 28. Click Through Rate Focused on Real Estate! 28
  • 29. Focused on Real Estate! Title Actual Post ADPR Webite Link HTML Code New Foreclosure South Loop- Foreclosures available ASAP in http://www.adprnetwork.com/co <a Chicago Chicago’s South Loop Community mmunity/area/South+Loop/ href="http://zo25216.kleptonic.net check out a few in our inventory. /redirect/139ccc2a-3415-4aca- <a b061-07fd9941a537">Click here href="http://zo25216.kleptonic.net for NEW Foreclosures</a><img /redirect/139ccc2a-3415-4aca- src="http://zo25216.kleptonic.net/ b061-07fd9941a537">Click here 4164/40/1522/?86=139ccc2a- for NEW Foreclosures</a><img 3415-4aca-b061- src="http://zo25216.kleptonic.net/ 07fd9941a537.jpg" /> 4164/40/1522/?86=139ccc2a- 3415-4aca-b061- 07fd9941a537.jpg" /> 29
  • 30. Focused on Real Estate! 30
  • 31. Facebook Leads Focused on Real Estate! 31
  • 32. Banner Focused on Real Estate! 32
  • 33. m 33
  • 34. http://www.facebook.com/ADPRNetwork Focused on Real Estate! 34
  • 35. The Power of Twitter 35
  • 36. Twitter Updates Focused on Real Estate! 36
  • 37. 37
  • 38. Focused on Real Estate! South Carolina REALTORS® is the largest trade non-profit organization in the state of South Carolina. They have a membership of 14,000 members. When they switched to Google Apps it saved the association $50,000. 38
  • 39. http://www.google.com/alerts Focused on Real Estate! 39
  • 40. Focused on Real Estate! 40
  • 41. Focused on Real Estate! 41
  • 42. Focused on Real Estate! 42
  • 43. Google Calendar Focused on Real Estate! 43
  • 44. Focused on Real Estate! 44
  • 45. Focused on Real Estate! 45
  • 46. Focused on Real Estate! 46
  • 47. Agent Genuis Focused on Real Estate! Yelp is for more than restaurants. REALTORS® can write reviews that now link to them and boast their SEO Yelp, Inc. is a company that operates yelp.com, a social networking, user review, and local search web site. 47
  • 48. Mobile Yelp is Great! Focused on Real Estate! 48
  • 51. Focused on Real Estate! 51
  • 52. Focused on Real Estate! 52
  • 53. Focused on Real Estate! 53
  • 54. Markilemons.yelp.com Focused on Real Estate! 54
  • 55. Foursquare Focused on Real Estate! foursquare is a location-based social networking website based on hardware for mobile devices 55
  • 57. 57
  • 58. Focused on Real Estate! Thank You! Marki Lemons-Ryhal ABR, ABRM, ADPR, CNE, CRB, CRS, green, SFR , & MBA @marki_lemons 58