Learn how to set up a Facebook account for personal and business use in a way that promotes your brand and paints you in a positive light. In this class identify winning strategies for building and maintaining a thriving community of Facebook fans. o How to set a Facebook Business Page for Business o Utilize Facebook Videos to Increase Engagement o Set Up Facebook Custom Audience or Increased Reach o The Importance of Facebook Ads

2. Social Media Lunch and Learn:
All things Facebook (including Ads!)
•Learn how to set up a Facebook account for personal and
business use in a way that promotes your brand and
paints you in a positive light. In this class identify winning
strategies for building and maintaining a thriving
community of Facebook fans.
• How to set a Facebook Business Page for Business
• Utilize Facebook Videos to Increase Engagement
• Set Up Facebook Custom Audience or Increased Reach
• The Importance of Facebook Ads

3. Worldwide, there are over 1.44 billion
monthly active Facebook users which is a
13 percent increase year over year.
There are 1.25 billion mobile active users.

14. Add Company Details

16. Create a Cover Photo

19. Add a Call-to-Action Button

20. Use Local Videos and Images

21. Stand Out on
Social Media
With Video Posts

22. Serve Ads to Everyone Who Has Visited
Your Website Except Customers

23. Reach People Similar to People
Who Have Converted on an Ad

24. Target People Who Are College-Educated,
Own Homes, Earn $100K or More and Are in a Certain Zip Code

25. Show Ads to People on a Mobile Phone
Within 10 Miles of Your Location