Florida Lottery - Become a Retailer Presentation

THE FLORIDA LOTTERY: A TOOL FOR BUSINESS GROWTH 1

WHY BECOME A FLORIDA LOTTERY RETAILER? With the ongoing launch of new and exciting Scratch-Off games, enhancements to core games like the addition of XTRA® to FLORIDA LOTTO™, and limited-time games like MILLIONAIRE RAFFLE™ there’s never been a better time to join our network of more than 13,000 Florida Lottery retailers statewide! 2

[object Object],[object Object],[object Object],[object Object],[object Object],TOP REASONS FOR BECOMING A FLORIDA LOTTERY RETAILER? 3

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RETAILER INCENTIVES 4

[object Object],[object Object],[object Object],[object Object],[object Object],RETAILER SUPPORT 5

More than 13,000 Florida Lottery retailers earned more than $214 million in Lottery sales commissions, cashing bonuses and retailer incentives in FY 2009-10! 6

Florida Lottery Point of Sale

More Florida Lottery Point of Sale

In less than a year and a half, more than $268 MILLION in Scratch-Off tickets were sold through ITVMs. Florida Lottery Instant Ticket Vending Machine (ITVM) 9

Sales in Billions in Fiscal Year 2010-11 10 Lottery as a Category Nationally

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 Games and Promotions

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Games and Promotions 12

Games and Promotions 13 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Games and Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Partners 15

Other Business Partners 16 ,[object Object],[object Object],[object Object],[object Object]

Note: Percentages are the proportion of each demographic group reporting that they had spent some money on Florida Lottery games during the preceding twelve months. Based on Calendar Year 2010 Florida Lottery Monthly Tracking Surveys. The Lottery’s marketing research firm, Ipsos-Reid, Inc., conducted telephone interviews with a total of 6,006 randomly selected Florida adults during the year. Lottery Playership Rates Among Florida Adults 2010 February 22, 2010 17 Lottery Players Past Year Gender Male 61.0% Female 56.0% Age 18-34 57.0% 35-54 63.0% 55+ 55.0% Ethnicity Hispanic 64.0% Non-Hispanic 58.0% Education HS or less 60.0% Some Post Sec 60.0% College Graduate 57.0% Annual <$20K 57.0% Household $20K-$29K 58.0% Income $30K-$49K 65.0% $50-$69K 61.0% $70K+ 59.0%

Florida Lottery Player Segments and Demographics 18 ,[object Object],[object Object],[object Object]

Florida Lottery Facts 19 ,[object Object],[object Object]

Florida Lottery Retailer Research Survey 20 ,[object Object],[object Object]

Florida Lottery Products and Growth 21 ,[object Object],[object Object],[object Object],[object Object]

Becoming a Florida Lottery retailer will benefit both parties, our communities and the economy! 22 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Partners 23 ,[object Object],[object Object]

Florida Lottery Dollars to Education – Where Does the Money Go? 24 ,[object Object],[object Object],[object Object],[object Object]

Florida Lottery Success 25 ,[object Object],[object Object],[object Object]

Florida Lottery Retailer Business Model 26 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Security Measures 27 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Security Measures 28 ,[object Object],[object Object],[object Object],[object Object]

How To Apply 29 ,[object Object],[object Object],[object Object],[object Object],[object Object]

32 The Proven Solution for Maximum Instant Sales – The ITVM ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],33 The Proven Solution for Maximum Instant Sales – The ITVM

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],34 The Proven Solution for Maximum Instant Sales – The ITVM

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],35 The Proven Solution for Maximum Instant Sales – The ITVM

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],36 The Proven Solution for Maximum Instant Sales – The ITVM

A HUGE Win for Education! RIGHT PRODUCT RIGHT PRICE RIGHT TIME Maximizing Sales for Education. Thank you from the Florida Lottery.

Florida Lottery - Become a Retailer Presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Florida Lottery - Become a Retailer Presentation

Ähnlich wie Florida Lottery - Become a Retailer Presentation (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Florida Lottery - Become a Retailer Presentation