Myrtle Beach Web 101 with Get Smart Digital and Mel Taylor Feb 18 2014
1. W
W
W
Web 101
eb 101
eb 101
eb 101 for
for
for
for L
L
L
Local
ocal
ocal
ocal B
B
B
Business
usiness
usiness
usiness
Call: 267-648-8497 info@ GetSmartDigital .com
Web Design, Online Marketing, Training, Hosting, Advertising
6. Do you Google ?
Do you Google ?
Do you Google ?
Do you Google ?
Customer Email
Customer Email
Customer Email
Customer Email
Online Rep
Online Rep
Online Rep
Online Rep
Review Competition
Review Competition
Review Competition
Review Competition
Use Free stuff
Use Free stuff
Use Free stuff
Use Free stuff
7. Google Friendly
Google Friendly
Google Friendly
Google Friendly
Mobile Responsive
Mobile Responsive
Mobile Responsive
Mobile Responsive
Domain Name
Domain Name
Domain Name
Domain Name
Blog
Blog
Blog
Blog
Website ?
8. Google Yourself
Google Yourself
Google Yourself
Google Yourself
Categories & Keywords
Categories & Keywords
Categories & Keywords
Categories & Keywords
Google Places
Google Places
Google Places
Google Places
Free Directories
Free Directories
Free Directories
Free Directories
Consistent NAP info
Consistent NAP info
Consistent NAP info
Consistent NAP info
Name, Address Info
Name, Address Info
Name, Address Info
Name, Address Info
35. Digital
Share cropping
Anyone can create content on sites like Facebook, but that content effectively
belongs to Facebook.
The more content we create for free, the more valuable Facebook becomes.
We do the work, they reap the profit.
(CopyBlogger)
43. Like, Comment, Share
Use Pics, Ask Fans to Like
Ask Questions
Timing / day of Post
Boost FB edge rank
44. S
S
S
Search
earch
earch
earch
• Digital Yellow
Digital Yellow
Digital Yellow
Digital Yellow P
P
P
Pages
ages
ages
ages
• Google
Google
Google
Google,
,
,
, Yahoo
Yahoo
Yahoo
Yahoo
• Reach
Reach
Reach
Reach those
those
those
those on
on
on
on mission
mission
mission
mission
45.
46. 97 % of C
97 % of C
97 % of C
97 % of Consumers
onsumers
onsumers
onsumers
U
U
U
Use Web
se Web
se Web
se Web
Research Potential
Research Potential
Research Potential
Research Potential
Purchase
Purchase
Purchase
Purchase
51. SEO Best Practice
SEO Best Practice
SEO Best Practice
SEO Best Practice
To maximize search engine-referred traffic, it is important to keep each of
the following elements in mind:
Domain
Domain
Domain
Domain Name
Name
Name
Name Memorability
Memorability
Memorability
Memorability
Try to make name short, easy to remember, and easy to type. It is also
important that the name be easy to type into a browser. This is especially
true for websites that rely on word-of-mouth advertising, which forces
people to type domain names they might not be familiar with into their web
browser.
Keyword
Keyword
Keyword
Keyword-
-
-
-rich domains
rich domains
rich domains
rich domains
Ideally, webmasters should strike a balance between finding a catchy,
unique, brand-friendly domain name and having a domain that contains
keywords they are trying to target.